Scenario: You want to increase your lending portfolio and have the perfect campaign in mind that will help your credit union achieve its goals and exceed the expectations of your members. However, you’ve exhausted your marketing budget for this fiscal year and now must wait for budgetary approval, which could be months away.

Synergent is here to help. We have numerous solutions available and will work directly with credit unions to reduce or eliminate timing restrictions due to budget constraints.

“Pay now, play later; or play now, pay later—because of the trusted partnerships we have, we are able to find common ground to enable credit unions to achieve their marketing goals proactively and without delay,” explained Doug MacDonald, Vice President of Marketing Services. “Even with no funding allocated, we offer self-funding growth engines for programming that have low to no startup costs and perpetually fund initiatives through results-based ROI.”

Flexible Solutions

Credit unions can opt to take advantage of the following solutions:

Subscriptions

For those who want to plan ahead and ensure their costs do not fluctuate during the year, this annuitized option provides monthly predictable payments for credit unions. Because one size does not fit every credit union, what is included in your subscription will be defined during a consultation with your dedicated Marketing Services Representative.

Payment Installments

Have a sizable project to launch? Whether it is a mega mailing or targeted digital communications, the option to pay in installments allows credit unions to plan for and anticipate costs that will come out of their budgets in a measured, consistent manner.

Prepay Retainer

Pay now, play later. This option is often attractive for credit unions who have extra funds left in their marketing budgets that they don’t want to lose in the next fiscal year. By opting to prepay, they essentially are creating a retainer that is earmarked for the following year. Any projects completed subsequent to the prepay are billed from the funds on file.

Sign-and-Drive

Play now, pay later. Similar to when one purchases a vehicle, this allows credit unions to launch their campaign today while paying for it tomorrow. This is an attractive option for credit unions who may not have funds until the next fiscal year. Make gains toward your end-of-year goals instead of feeling sidelined until the new year’s budget kicks in.

Growth Engines

No budget doesn’t mean you can’t start something new. With self-funding programming that you can use to beef up your MarTech stack, there are low-to-no startup costs and the resulting program can perpetually fund initiatives, driving growth in terms of members, product adoption, and portfolios.

Get Started

Want to set your next campaign in motion with flexible terms in place? Get started by contacting your dedicated Marketing Services Representative, or email marketingsupport@synergentcorp.com.

New to Marketing Services? Please contact Fred Barber, Account Executive, at fbarber@synergentcorp.com.