Credit Card Balances Increase by 730% Using Transactional Data Mining

Sebasticook Valley FCU has offered a Visa credit card to its members for years. They recently saw an opportunity for growth in both card adoption and card balances. By partnering with Synergent, the credit union ran a marketing campaign that yielded an incredible 730% increase in total new lines of credit and 155% increase in the number of cards opened over the same time period the year prior!