Cookie Policy

This Cookie Policy explains how Synergent (“Synergent,” “we,” “us,” or “our”) uses cookies and similar technologies on synergentcorp.com (the “Site”). This Cookie Policy should be read together with our Privacy Policy.

1. What Cookies Are

Cookies are small text files stored on your device when you visit a website. Cookies help websites function, improve performance, and provide reporting and analytics. Some cookies are set by the website you are visiting (“first-party cookies”). Others are set by third parties (“third-party cookies”).

We also use similar technologies such as pixel tags, web beacons, and local storage. For convenience, we refer to all of these as “cookies” in this Cookie Policy.

2. What We Collect Using Cookies

When you visit and use the Site, we (and our service providers) may collect Device and Usage Data, which may include:

• IP address

• Browser type and settings

• Device and operating system information

• Pages viewed, links clicked, and navigation paths

• Referring/exit pages

• Dates and times of visits

• General interaction data (e.g., how you engage with Site content)

• Advertising identifiers or cookie IDs

We do not use cookies to collect your name, email address, or other direct contact details unless you voluntarily provide that information by completing a form.

3. Why We Use Cookies

We use cookies for the following purposes:

A. Essential Cookies

These cookies are required for the Site to function and cannot be turned off in our systems. They are typically set in response to actions you take that amount to a request for services, such as setting privacy preferences or submitting forms.

B. Performance, Analytics, and User Experience Cookies (Google Analytics, Microsoft Clarity)

These cookies help us understand how visitors use the Site, monitor Site performance, and improve content and user experience. We use Google Analytics for these purposes. Google Analytics may collect information such as pages visited, time spent on pages, approximate location, and device/browser details. Microsoft Clarity helps us understand how visitors interact with the Site, including aggregated interaction patters and usability insights, to improve user experience.

C. Functionality and Customer Relationship Tools (HubSpot)

We use HubSpot to support website forms, communications, and customer relationship management activities. HubSpot cookies may help us recognize returning visitors, understand how users interact with the Site, and associate website activity with information you submit through forms or other interactions with us.

D. Marketing and Measurement Cookies (Google Marketing, LinkedIn, Microsoft UET, Meta)

We may use marketing and measurement cookies to measure conversions, understand the effectiveness of our marketing, and support advertising delivery and optimization.

LinkedIn Insight Tag helps us measure marketing performance and understand visitor interactions associated with LinkedIn Campaigns.

Meta Pixel (Facebook Pixel) helps us measure marketing performance and understand visitor interactions.

These technologies may allow us and these third parties to recognize your browser or device and to collect Device and Usage Data.

Synergent does not sell Personal Information. We may share or disclose Device and Usage Data to service providers for analytics and advertising, subject to user opt‑out rights. Click here to change your Cookie Preferences.

For more information on how Synergent protects your privacy, review our Privacy Policy.

4. Cookie Types We Use

Cookies used on the Site may include:

• Session Cookies, which expire when you close your browser.
• Persistent Cookies, which remain on your device until they expire or you delete them.

5. Cookie List (Examples)

The specific cookies used on the Site may change over time. The following are common examples associated with the tools we use:

Note: Cookie names and purposes can vary by configuration and vendor updates.

6. Third-Party Cookies and Their Policies

Some cookies are set by third parties that provide service to us (for example, website analytics), including:

• Google
• Hubspot
• LinkedIn
• Meta (Facebook)

These providers may process information collected through cookies according to their own privacy policies. We encourage you to review the privacy/cookie policies of these providers for more information.

7. Your Choices and How to Control Cookies

You can control cookies in several ways:

A. Browser Controls

Most browsers let you:

• View which cookies are stored
• Delete cookies
• Block all cookies or block cookies from specific websites
• Configure settings to clear cookies when you close your browser

If you block or delete cookies, some parts of the Site may not function properly.

Certain opt-out signals, such as browser-based privacy signals, may also be recognized where required by law.

B. Cookie Banner / Preference Tool

You may manage your cookie choices using the Site’s cookie banner and preference tool.

8. Updates to this Cookie Policy

We may update this Cookie Policy from time to time in our sole discretion. Changes will be effective immediately upon posting the updated Cookie Policy on the Site, and we may make changes without prior notice. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Cookie Policy.

9. Contact Us

If you have any questions about this Cookie Policy, please contact Tim Brooks, Vice President of Corporate Marketing.