Has your credit union used data mining? Why not?
Determining how your credit union uses data to plan more accurately for the future, make decisions, serve members, and improve your processes and systems is a significant challenge. Data is an asset that needs to be managed. Having member information at your fingertips and having the ability to use this information in meaningful ways, is key. Synergent can help.
Connect with Synergent’s Return on Partnership Case Study
Seaboard FCU in Bucksport, ME partnered with Synergent Direct Marketing Services to increase their auto lending portfolio. They offered cash back incentives, rates as low as 1.99%, and online application options for a limited time.
After identifying 2,596 targets in four sub-groups, this target marketing campaign yielded 111 new auto loans totaling $1.53 M in new lending during the 2-month campaign period! Watch the video and download the case study for full details on this campaign success story!