One call. One email.
One stop.

Credit unions are different – and as a service provider serving only credit unions, so are we. Our award-winning expertise in direct marketing, data mining and targeted campaigns can help drive lending, onboard new members, automate marketing and much more. Synergent is here as a single point of contact to help best serve your members and achieve exceptional results.

Synergent is proud to provide credit unions with expertise in direct marketing, data mining and targeted campaigns.

Debbie Herrick, Digital Media Coordinator at Bayer Heritage Federal Credit Union

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Our experienced marketing team creates award-wining, versatile and innovative collateral that are proven to increase earnings while cultivating relationships with credit union members of all ages. Be inspired and have fun with the creative process. We would love to help you with your next marketing campaign!

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Email and e-newsletter marketing programs are a great way to communicate with members. Synergent Direct Marketing Services offers a high quality turnkey marketing solution that makes electronic marketing accessible and affordable to credit unions of all sizes.

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The first 90-120 days of credit union membership are critical. Your best chance of cross-selling an additional product or service to a new member is highest during the onboarding period, which has also been proven to increase member retention. Synergent has extensive experience and a proven track record of helping credit unions communicate their offerings to members, improve member satisfaction and increase sales growth.

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Data Mining & Targeted Marketing

Credit unions have more options to effectively market through the mining of data. Member data is an asset you can use to benefit your members and to convert into profits through targeted marketing. How does it work? Our Data Mining Specialists use Synergent’s cutting-edge core technology to extract data from ACH and other member data, and then Direct Marketing Services brings its expertise and a dedicated account team to your credit union to deliver results that are actionable and profitable.

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What credit union staff are saying

As the voice and face of the credit union, our marketing department gets too many requests to handle all of them in-house. We have been so pleased with the quality of the work from Synergent’s Direct Marketing Services. Our goal is to reach younger members in a more casual and personal way, and this is something they have really helped us with.

- Debbie HerrickDigital Media Coordinator, Bayer Heritage Federal Credit Union

Who We Are

Synergent maximizes the power of core data with the integration of the latest technology and marketing tools. Signing on with our Direct Marketing Services division means having a dedicated account team with expertise in direct marketing, data mining, design, and targeted campaigns that will get results for your credit union.

Partnering with Synergent means always having an ally, a resource, and a single service provider connecting your credit union with essential products and services.

One call. One email. One stop. Synergent offers all this under one roof:

  • Data Mining
  • Targeted Marketing
  • Onboarding Campaigns
  • Design
  • Branding
  • Direct Mail
  • Email Marketing
  • Mobile Marketing
  • Personalized Microsites
  • Newsletters
  • Social Media
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We Can Help You Grow

For a free copy of our credit union marketing “Design Portfolio” and to learn more about how we can help, contact Doug MacDonald, Vice President of Synergent Direct Marketing Services.

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