Did you know that when it comes to communicating with your members, you have an extension of your credit union’s team ready to help? We are here for you! Whether fraud hits, service interruptions happen, or you need to communicate operational changes to your members, Synergent is here to arm your frontline staff with messaging to communicate to both members and the public.
Your credit union is always the face and voice for your members. But when you’re wondering how to communicate changes or breaking news to your members, we can help you develop your strategy and script.
Part of The Synergent Advantage means credit unions truly have a partner to assist when unforeseen challenges arise or changes are on the horizon that will impact members. As a holistic managed services provider, we have subject matter experts on staff not only versed in areas such as payments, marketing, technology, core processing, fraud, and public relations, but who work together to provide a 365-degree approach under one roof.
“This is an example of how our collaborative, integrated approach works to benefit credit unions and their members,” shared Rebekah Higgins, Payment and Fraud Consultant for Synergent. “I’ve been part of this process in the past, but it truly is a team effort to assess a situation, brainstorm an approach, and to create talking points that resonate with their intended audience.”
We have assisted credit unions in communicating the following types of scenarios:
- Service Interruptions
“We have assisted credit unions coast-to-coast with a variety of communication topics: conversions, migrations, mergers, fraud alerts, urgent updates…even last-minute inclement weather notices,” shared Doug MacDonald, Vice President of Marketing Services. “Our team has driven over 100 major conversion campaigns and millions of other communications while providing the targeting, tools, and strategies to put credit unions in the driver’s seat when needs arise. We create meaningful messaging that resonates with members.”
Starting the Process
Get started on crafting your communications strategy. If you’re already a Marketing Services customer, please contact your dedicated Marketing Services Representative, or email MarketingService@synergentcorp.com. Alternately, if you don’t know your Marketing Services Representative, please contact your Account Relationship Manager or email ARM@synergentcorp.com.