Diamond Awards Recognize Outstanding Marketing
From receiving awards to being a judge, the Diamond Awards are something to celebrate.
Creating Award Winning Campaigns
When planning marketing campaigns, every marketer wants to put their best foot forward. Having great creative elements and innovative copy, and being able to quantify campaign success via a strong ROI are key elements within a high-performing campaign. Creating an award-winning campaign is further proof of campaign strength and accomplishment. In the credit union industry, the CUNA Marketing & Business Development Diamond Awards are a time to celebrate the best-of-the-best credit union marketing initiatives. The Diamond Awards recognize outstanding marketing and business development achievements in the credit union industry, and credit unions from all over the country submit numerous campaigns, logos, rebrands, and multi-media entries in hopes of being selected for one of these prestigious industry awards.
“Synergent Marketing works with credit unions to create exceptional, data-driven marketing that feels uniquely personal for member experiences,” shared Doug MacDonald, Vice President of Synergent Marketing. “Our marketing teams develop winning strategies, themes, designs, and branding that propel credit unions into the spotlight and help them achieve strong results and ROI while best serving their members’ needs.”
Three distinct, results-driven campaigns entered by Synergent Marketing received prestigious Diamond Awards at the 25th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner in San Francisco, CA. These campaigns were created by Synergent Marketing in collaboration with our partners:
- Membership Marketing: “Bucket List” – Onboarding – Seaboard FCU, Bucksport, ME
- Membership Marketing: “Bright Solutions” – Onboarding – Southbridge CU, Southbridge, MA
- Direct Mail (Single or Series): “Wanna Go For a Ride?” – Casco FCU, Gorham, ME
“Helping three credit unions win is an immense honor and speaks to the quality, effectiveness, and results driven for credit union partners – a truly inspiring and significant achievement, representing many more marketing campaigns and outstanding results and performance for credit union partners,” continued MacDonald. “These awards have become a tradition, with Synergent Marketing assisting in the winning of 25 Diamond Awards since 2005! We are happy to continue to serve our credit unions, owners, and users in our affiliations with recognized award-winning caliber work, every day.”
Giving Back: Volunteering as a Diamond Awards Judge
CUNA’s Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, selects the awards that are given in each of 30 categories ranging from advertising to community events and beyond.
The Diamond Awards are also an opportunity for CU marketers to get involved as volunteer judges. Each year, CUNA searches for marketing professionals, not only from credit unions themselves, but from all aspects of the industry to help select awards given in 30 different categories. Marketers, designers, and c-suite staff from Leagues, advertising agencies, and CUSOs are included in the pool of judging applicants. The Diamond Awards Committee selects individuals who are successful, proven professionals that can be relied on for their integrity and have experience with credit unions. Once selected, the judges receive training and commit their time to review and thoroughly evaluate each entry.
“It’s not just about what you get out of being a judge,” explained Mike Rosmus, Synergent Director of Corporate Video & Digital Media, and veteran CUNA Diamond Awards Judge. “It’s about giving back to a community and industry that has helped you develop both personally and professionally. Knowing the importance of these awards, and what they stand for, makes volunteering easy and worth every minute of effort put into it.”
For more information on the Diamond Awards or to view the entire list of winners, please visit www.cunacouncils.org/awards.