There is an understandable focus on making sure new members are onboarded and promoting the latest products and services — but what about getting back to basics with the loyal members your credit union already has? Reboarding provides a targeted approach to educate dormant accountholders about new products and services they may be unaware of.
Download this case study to learn more about:
- How to target members for a successful reboarding campaign
- What the value of reboarding is
- How reboarding uses uniform branding, creative, and data mining to target the appropriate audience and can increase ROI