More than chocolate or car sales, the recent long weekend bookended by Valentine’s and President’s Day highlighted the importance of one consumer commodity: choice. The extent that consumers value choice was demonstrated through a recent release from our business partner, CO-OP Financial Services that shared the positive news that spending was up during the holiday… Read more »

With the cost at the post office rising, it may be easy to write off using direct mail as a costly venture with low return, according to a recent article on CU Insight. It is sometimes easier to send out a mass e-mail to every member and/or potentially interested party that you know, but sometimes… Read more »

The modes of technology people are using to connect with each other is a number that’s constantly increasing. The same, however, is not true for our time. This challenge is causing many to question and explore ways for marketers to keep up.  One answer? Automation.  Automation can be as simple as automating routine forms, or… Read more »

As the New Year marches on, and some resolutions go by the wayside, some credit union members may have a resolution that credit unions can help them keep – buying a new car. While rates on both new and used cars are starting to rise, they still remain low, with Bankrate reporting national average auto loan… Read more »

As the very first month of 2014 approaches its end, the same may be true to resolutions that had been optimistically set just a few short weeks ago.  And while some resolutions from credit union professionals can verge on the humorous, some Synergent staff members took a more reflective look at how they hope to… Read more »

In January 16’s webinar, Episys 2013.01 Release Enhancements, Aimee Doherty, Implementation & Training Analyst for Synergent (pictured left), shared how these new enhancements mean additional functionality to the Episys core.  “The additions to the system creates new efficiencies, updates to ever changing regulations, and the introduction to new functionality that will be coming in a… Read more »

When credit unions were first established, phrases like online banking, mobile banking, mobile remote deposit capture, and Person-2-Person (P2P) would have sounded crazy. In fact, that talk may have gotten you laughed out of a room, but today, if you are lacking these product offerings, you won’t even register on the minds of Gen Yers… Read more »

As news of the Target security breach is losing steam, what has opened is a window of opportunity to communicate with members.  In addition to reinforcing that your credit union is a safe, secure, and technologically advanced place for their money, it is also a great time to share tips on how they can keep… Read more »

There will be numerous articles about how to budget in the new year and resolutions to improve saving and spending in the next couple of weeks. However, if your members can’t see the whole financial picture, accomplishing those resolutions can be difficult. Synergent is now producing product engagement videos to help our credit union users… Read more »

As you wrap up 2013 and look to the coming year, there is one marketing opportunity that should not be overlooked – your newsletter!  Newsletters can do much more than accompany your quarterly statements. A successful newsletter can be a direct link to your members. Newsletters help members stay connected and engaged with your credit… Read more »