Jan 11, 2023 | Case Study
Nothing is so constant as change. But even when carefully planned and orchestrated, change is hard. It requires collaboration across many departments, implementation, and clear communication with staff and members alike. Add in an unplanned but necessary change and...
Aug 22, 2022 | Case Study
Online product and service offerings are increasingly more popular nowadays, as they ensure quick and easy access at any user’s fingertips. In a MAC Award-winning effort to encourage members to take advantage of their online loan application, Bayer Heritage FCU...
Aug 11, 2022 | Case Study
Northern Credit Union, headquartered in Watertown, NY, does not operate an indirect lending program, and noticed they were losing out on auto loans signed at dealerships and with other financial institutions. They wanted to show the value of maintaining a credit union...
Aug 10, 2022 | Case Study
Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug...
Jan 20, 2022 | Case Study
Members saved big on new auto loans with low interest rates! Alternatives FCU was looking for a way to benefit their devoted members and offered an exclusive chance to “cut your auto loan interest in half” for new, used, or refinanced vehicles. By partnering with...
Oct 21, 2021 | Case Study
Oxford FCU was seeking a clever way to welcome new members to the Oxford FCU family while keeping their experience positive and educational. They understood that marketing plays a huge role in the way new members experience onboarding. Synergent's data mining...
Oct 6, 2021 | Case Study
Seaboard Federal Credit Union worked with Synergent to craft a robust onboarding campaign that included a custom award-winning design, automated emails, and personalized postcards. Among the credit union’s goals, they wished to encourage members to increase product...
Oct 6, 2021 | Case Study
Mississippi FCU of Jackson, MS had the bright idea to entice their members with a limited time HELOC offer. By partnering with Synergent Marketing Services, they were able to turn that into reality. They asked targeted members, What would you do with a Home Equity...
Sep 16, 2021 | Case Study
New Dimensions FCU put members first by implementing a personalized, custom-designed onboarding program with the help of Synergent. The onboarding program helped to educate members about the many ways they can leverage their membership, including what products are...
Aug 11, 2021 | Case Study
Hundreds of Santa Helper Loans Opened Totaling $856,000! Do You Hear What I Hear? Bayer Heritage FCU members look forward to the popular annual Santa Helper holiday loan campaign. This year, their creative strategy incorporated the classic holiday song alongside a...
May 13, 2021 | Case Study
Members said “goodbye” to old loans and “hello” to new loans with cash back! Oxford FCU wanted to reward their loyal members by offering them cash incentives to refinance or open a new loan for autos, motorcycles, boats, RVs, ATVs and snowmobiles. By partnering with...
Apr 1, 2021 | Case Study
Investing in technology upgrades benefits members and staff alike, but the process requires change. Communicating that change is good must be done clearly and concisely throughout the process. Having a defined plan and mapping out the journey helps everyone stay on...
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