Case Study

Your brand should tell a story about who your credit union is, but it also needs to resonate emotionally with your members. Sebasticook Valley FCU and Synergent partnered to develop a strategy, design, and content to bring their onboarding campaign to life

You’re probably familiar with the process of onboarding. In the first 90 days of membership, new members are welcomed and informed about products and services available to them through a series of communications and points of contact. But there is a world of potential...

Staying ahead of the curve with fraud security options for your members is essential in today’s dramatically changing payments landscape. Winslow Community FCU in Maine (Assets: $39M, Members: 4,700) partnered with Synergent Marketing Services to launch a fraud...

Webster First Federal Credit Union, located in Worcester, Massachusetts, has served members of its community since before the Great Depression. They wished to drive higher deposits with an emphasis on certificate and money market accounts, so they partnered with...

Dirigo FCU recently expanded its product line to offer credit cards with competitive rates and rewards. This new product needed strong marketing efforts for its introduction, so the credit union called on a trusted partner for a solution. Synergent Marketing Services...

Winslow Community FCU’s successful target marketing campaign encouraged members to transfer an existing auto, recreational, or other secured loan to the credit union. The credit union’s offer connected with the right members at the right time through a postcard and...

Visions of Sugar Plums? Not quite, but Tremont CU had visions of campaign success that did come to fruition! The goal of Tremont CU was to increase their personal loan portfolio by 15% over the same period in the prior year by targeting members who did not have a...

Bayer Heritage FCU has a fun tradition. Each year, they promote an interest-free lending option to celebrate the season, promote community goodwill, and lighten the financial load on their members during the holidays. For years, they have partnered with Synergent...