Mar 25, 2021 | Case Study
Bayer Heritage FCU has a fun tradition. Each year, they promote an interest-free lending option to celebrate the season, promote community goodwill, and lighten the financial load on their members during the holidays. For years, they have partnered with Synergent...
Mar 24, 2021 | Case Study
Change is good, but converting to a new platform can be a major undertaking. Along with completing data transfers, bringing staff up to speed and training staff on the new system, how do you communicate important changes to members and staff? Heart of Louisiana Credit...
Mar 24, 2021 | Case Study
Casco FCU, with over 8,500 members and $70 million in assets, wanted to offer members an impressive, branded, custom designed rewards platform. They had previously offered a rewards based account for many years through a third-party vendor. The program required manual...
Mar 24, 2021 | Case Study
Merrimack Valley Credit Union, with branches in Massachusetts and New Hampshire, operates in a competitive environment with many nearby financial institutions. It is imperative they stay ahead of the curve, so they decided to partner with Synergent Marketing Services...
Mar 24, 2021 | Case Study
Dirigo FCU used targeted marketing to encourage members to transfer an existing auto or recreational vehicle loan, or to open a new auto or recreational vehicle loan with their credit union. Transactional Data Mining (TDM) was used to identify offer recipients.
Mar 24, 2021 | Case Study
Oswego County Federal Credit Union in upstate New York wanted to boost auto loan balances in the fourth quarter. Working together with Synergent Marketing Services, they created a campaign offering up to $300 cash back for refinanced or new auto loans and marketed...
Mar 19, 2021 | Case Study
Bangor FCU wanted to encourage existing members to refinance auto and recreational vehicle loans from other financial institutions or open a new loan with the credit union. This award-winning campaign used a two-phased approach that yielded millions in new lending.
Mar 17, 2021 | Case Study
Sebasticook Valley FCU has offered a Visa credit card to its members for years. They recently saw an opportunity for growth in both card adoption and card balances. By partnering with Synergent, the credit union ran a marketing campaign that yielded an incredible 730%...
Jan 13, 2021 | Case Study
KV FCU created a targeted auto loan offer with a cash back incentive for their members, encouraging new and refinanced auto loans. With the help of Synergent Marketing Services, the credit union implemented an email and postcard campaign, using the opportunity to also...
Jan 13, 2021 | Case Study
Bayer Heritage FCU, headquartered in Proctor, WV, wanted to bring their members home. They partnered with Synergent Marketing Services for their “Home Sweet Home” campaign and used Transactional Data Mining (TDM) to determine their target list of members. Clean,...
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