Oswego County Federal Credit Union in upstate New York wanted to boost auto loan balances in the fourth quarter. Working together with Synergent Marketing Services, they created a campaign offering up to $300 cash back for refinanced or new auto loans and marketed...
Case Study
Bangor FCU Auto Loan Recapture Campaign
Mar 19, 2021 | Case Study
Bangor FCU wanted to encourage existing members to refinance auto and recreational vehicle loans from other financial institutions or open a new loan with the credit union. This award-winning campaign used a two-phased approach that yielded millions in new lending.
Sebasticook Valley Credit Card
Mar 17, 2021 | Case Study
Sebasticook Valley FCU has offered a Visa credit card to its members for years. They recently saw an opportunity for growth in both card adoption and card balances. By partnering with Synergent, the credit union ran a marketing campaign that yielded an incredible 730%...
KV FCU ACH Auto Loan Recapture
Jan 13, 2021 | Case Study
KV FCU created a targeted auto loan offer with a cash back incentive for their members, encouraging new and refinanced auto loans. With the help of Synergent Marketing Services, the credit union implemented an email and postcard campaign, using the opportunity to also...
Bayer Heritage FCU Mortgage Campaign
Jan 13, 2021 | Case Study
Bayer Heritage FCU, headquartered in Proctor, WV, wanted to bring their members home. They partnered with Synergent Marketing Services for their “Home Sweet Home” campaign and used Transactional Data Mining (TDM) to determine their target list of members. Clean,...