Oct 6, 2021 | Case Study
Mississippi FCU of Jackson, MS had the bright idea to entice their members with a limited time HELOC offer. By partnering with Synergent Marketing Services, they were able to turn that into reality. They asked targeted members, What would you do with a Home Equity...
Sep 16, 2021 | Case Study
New Dimensions FCU put members first by implementing a personalized, custom-designed onboarding program with the help of Synergent. The onboarding program helped to educate members about the many ways they can leverage their membership, including what products are...
Aug 11, 2021 | Case Study
Hundreds of Santa Helper Loans Opened Totaling $856,000! Do You Hear What I Hear? Bayer Heritage FCU members look forward to the popular annual Santa Helper holiday loan campaign. This year, their creative strategy incorporated the classic holiday song alongside a...
Aug 11, 2021 | Info Sheet
A conversion is no small task. Informing and educating your members why this change is happening and why it is important to them is crucial. The time it takes to conduct a successful transition impacts staff and members alike but is integral to your credit union’s...
Apr 1, 2021 | Graphic & Infographic
Through this infographic, see what happens at each step during the Transactional Data Mining process.
Apr 1, 2021 | Case Study
Investing in technology upgrades benefits members and staff alike, but the process requires change. Communicating that change is good must be done clearly and concisely throughout the process. Having a defined plan and mapping out the journey helps everyone stay on...
Mar 25, 2021 | Product Sheet
Onboarding is an effective and systematic way of reaching out to new members. The process occurs within a 1–4 month period after a new member joins a credit union. Using a combination of phone calls, direct mail, and curated web experiences with email, landing pages...
Mar 25, 2021 | Case Study
When a fire broke out at Katahdin FCU's main office, Synergent helped the credit union with their recovery efforts. View the timeline of events and see the actions taken that preserved operations and member access.
Mar 25, 2021 | Case Study
Your brand should tell a story about who your credit union is, but it also needs to resonate emotionally with your members. Sebasticook Valley FCU and Synergent partnered to develop a strategy, design, and content to bring their onboarding campaign to life
Mar 25, 2021 | Case Study
You’re probably familiar with the process of onboarding. In the first 90 days of membership, new members are welcomed and informed about products and services available to them through a series of communications and points of contact. But there is a world of potential...
Mar 25, 2021 | Case Study
By leveraging member data through data mining and targeted communications, Otis Federal Credit Union was able to successfully raise awareness and increase its home equity lending portfolio. Personalized postcards were sent inviting select members to apply online or to...
Mar 25, 2021 | Case Study
Home Equity Lines of Credit (HELOCs) can be a lifeline for members who have a mortgage. Recognizing this need, and seeking to increase home equity lending over the same period in the prior year, Merrimack Valley CU partnered with Synergent Marketing Services to launch...
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