Mortgage

By leveraging member data through data mining and targeted communications, Otis Federal Credit Union was able to successfully raise awareness and increase its home equity lending portfolio. Personalized postcards were sent inviting select members to apply online or to...

Home Equity Lines of Credit (HELOCs) can be a lifeline for members who have a mortgage. Recognizing this need, and seeking to increase home equity lending over the same period in the prior year, Merrimack Valley CU partnered with Synergent Marketing Services to launch...

Data is powerful. Using data to target with precision the right members, with the right offer, at the right time helped Palisades Credit Union achieve great success in their home lending campaign. By partnering with Synergent, they leveraged their own member data...

Bayer Heritage FCU, headquartered in Proctor, WV, wanted to bring their members home. They partnered with Synergent Marketing Services for their “Home Sweet Home” campaign and used Transactional Data Mining (TDM) to determine their target list of members. Clean,...