Synergent Blog
10 Tips to Elevate Your 2025 Marketing Strategy
Jan 8, 2025
And just like that, 2024 is another year passed and 2025 is here! As we look to the year ahead, this is the perfect time to assess your marketing plans and strategies for the year ahead. What's working? What are some new tactics to consider? Each year, we release our...
Latest Articles
Campaign for Ending Hunger $100,000 Challenge Raised Over $154,000!
Nov 7, 2024
Thank you to everyone who joined us in helping to end hunger in Maine! The Maine Credit Unions’ Campaign for Ending Hunger $100,000 Challenge exceeded its goal for 2024. While final fundraising numbers are still being tabulated, we know that over $154,498 was raised...
Employee Spotlight: Lisa Beaulieu, Business Development Support Specialist
Nov 7, 2024
Synergent’s mission is to ‘help credit unions succeed and improve the financial lives of their members.’ In our monthly Employee Spotlight series, we feature one of our dedicated staff members to help you get to know the people who are working as an extension of your...
Surpassing Expectations with a Strategic Digital Issuance Plan
Nov 4, 2024
(As seen on CUInsight) - Since the pandemic, consumers have been highly focused on safe, fast methods of payment. There are several products that allow funds to move faster, however, the question remains of how we can get payment methods to consumers faster as well....
Happy International Credit Union Day! A Message from Randy Stolp
Oct 15, 2024
As we approach International Credit Union Day on October 17, I want to take a moment to reflect on the incredible impact the credit union movement has on people and communities around the world. This day gives us the opportunity to celebrate the values of cooperation,...
Technology
Banno Digital Banking Solutions for Credit Unions
Jun 3, 2024
We are pleased to share three updated Banno solutions that are now available. Banno Business is a digital banking interface designed for small-to-medium-sized businesses, though it can be scaled for businesses of all sizes. Banno Spanish is a feature that gives credit...
Make Synergent Rewards Your Own
Mar 23, 2024
Members love to be rewarded. Whether you are using your rewards program benefits as an enticement tool to recruit new members or to reward your loyal, long-term members, there are clear advantages for credit unions offering a strong rewards program. What is Synergent...
Coming Soon: Multichannel Notifications for Credit Unions
Feb 5, 2024
Sending digital messages sounds simple, but credit unions do not always have access to a streamlined tool to send electronic notices to their members, prospects, dealers, select employer groups, and vendors. Postal notices have slower delivery times than eNotices, and...
Payments
A Partner Every Step of the Way
Dec 19, 2023
As credit unions, you have a lot on your plates. Financial technology is moving at a rapid pace, member expectations continue to grow, and day-to-day operations are vast. At Synergent, we are part of your team. Our focus is on helping you with operational solutions,...
3D Secure and One-Time Passcode Upgrades
Oct 23, 2023
3D Secure is a trusted protocol that connects digital merchants and financial institutions at the time of online checkout. Digital transactions have become commonplace. With most cardholders completing transactions online, implementing strong, effective tools to...
Recap: Connect Conference Focuses on Partnership
Sep 29, 2023
We had a great time seeing credit union partners from across the country for this two-day event that was packed with valuable information presented by industry-renowned speakers and subject matter experts. Credit union staff members had the opportunity to learn about...
Marketing
The Power of Member Profiling: How Credit Unions Can Transform Marketing Strategies
Feb 7, 2024
(As seen on CUInsight) - Credit unions play a unique role in the financial ecosystem, offering members a local community-focused alternative to traditional banking. In an era dominated by data-driven decision-making, credit unions are increasingly able to harness the...
Plan Your 2024 Marketing Strategy
Jan 8, 2024
Are your plans in place for member communications for 2024? Whether you want a second set of eyes on the marketing plan you’ve prepared or need to get started on your marketing content plan for the year, kickoff 2024 with Synergent. Our Marketing Services team is...
Top 10 Marketing List for 2024
Dec 20, 2023
Where did 2023 go? As we look to ring in a brand-new year, it is a great time to assess the tried-and-true marketing tools and strategies that continue to perform well, along with some new approaches to consider. By analyzing our data and hearing credit union feedback...