Synergent Blog

Latest Articles

How to Review Your Digital Marketing Foundation

How to Review Your Digital Marketing Foundation

Though it feels like the theme every year, 2026 has truly shown us that the speed of change continues to accelerate. As marketers, we need to be responsible for being content creators, analysts, strategists, member experience experts, event managers... all the things....

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Technology

Financial Crimes Defender

Fraud is not slowing down: It continues to evolve and accelerate. When it occurs, both members and credit unions pay the price. For every $1 of fraud, financial institutions lose $4.23*, and the Federal Trade Commission has reported nearly $8.8 billion lost to fraud....

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Effective Cybersecurity – The CUInsight Network Podcast

Steve Torino, Chief Information Security Officer at Synergent, was recently featured on The CUInsight Network Podcast.“Cybersecurity really is just another risk. I think where we complicate it sometimes is in the language we use to talk about it.” - Steve Torino(As...

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Payments

Help Members Stay in Control During Travel Season with CardHub

Summer travel often means members are managing their finances farther from home. Do they have the tools they need to stay in control of their cards while they're away? CardHub’s self-service capabilities are beneficial for members and credit unions alike. It enables...

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Protecting Your Members: 7 Fraud Risks and How to Mitigate Them

Through our partnership with credit unions coast-to-coast, our team routinely receives calls related to fraudulent activity. In this article, we outline seven types of fraud and review the steps your team can take to mitigate each.  “Fraud is constantly evolving, and...

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How Digital Issuance Helps Credit Unions Stay Competitive

Member expectations around payments continue to rise. Whether opening a new account, replacing a lost card, or needing immediate access to funds, today’s members expect speed, convenience, and control. For credit unions, digital issuance is a powerful way to deliver...

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Marketing

The Power of a Unified Voice: Why Cooperative Marketing Is a Competitive Advantage for Credit Unions

The financial services landscape has never been more crowded. Everywhere you look, a new building is being raised or a flashier ad is popping up on your television or in your social media feed. Consumers are inundated with advertising from national banks, local community banks, fintech companies, and online lenders who are all competing for their business, their attention, and their loyalty.

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Case Study: Lisbon Community FCU Auto Lending Campaign

The credit union experienced a 27% loan increase year-over-year during the campaign period!Members were encouraged to “hit the road” and start their adventure with Lisbon Community FCU by taking advantage of an auto loan offer featuring a 4.5% APR, regardless of...

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Case Study: Central Maine FCU Rebrand

It’s inevitable: As time passes, markets evolve, member expectations change, and even the strongest credit union brand can become dated. Holding onto an outdated identity can quietly hold an organization back, especially when it no longer reflects who they are today,...

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