Synergent Blog

Strategic Planning

Strategic Planning

Your credit union’s success depends on clear direction, yet the demands of day-to-day tasks often leave little room for long-term planning. Taking the time to define your credit union’s vision, brainstorm goals, and create a structured plan can set the stage for years...

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Latest Articles

Holiday Meals for Mainers Returns for Another Season of Giving

Holiday Meals for Mainers Returns for Another Season of Giving

As the holidays draw near, the Campaign for Ending Hunger’s Holiday Meals for Mainers initiative will once again get underway—and the need has never been greater. The government shutdown and delays in SNAP assistance mean more families here in our home state of Maine...

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Technology

Coming Soon: Multichannel Notifications for Credit Unions

Sending digital messages sounds simple, but credit unions do not always have access to a streamlined tool to send electronic notices to their members, prospects, dealers, select employer groups, and vendors. Postal notices have slower delivery times than eNotices, and...

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Payments

Zelle® to Sunset Standalone App

Consumers will need to access Zelle® through their credit union or other financial institution. Zelle® is a popular peer-to-peer (P2P) payments platform that is used by over 2,200 financial institutions, and it is not going away! They have made the decision to focus...

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Accel Network to Allow Cannabis-Related Card Transactions

Synergent is pleased to announce that our partner, the Accel Network, is the first and currently only U.S. debit network that will allow cannabis merchants to accept payments for the purchase of cannabis and cannabis products in states where it is legal. A beta...

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Marketing

The Importance of Brand Awareness

(As Seen on CUInsight) - Getting noticed is not always easy. But in the competitive landscape of banking services, having people know your credit union’s name is rarely enough. People need to know who you are, why you are before they’ll truly trust you with their...

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Plan Your 2024 Marketing Strategy

Are your plans in place for member communications for 2024? Whether you want a second set of eyes on the marketing plan you’ve prepared or need to get started on your marketing content plan for the year, kickoff 2024 with Synergent. Our Marketing Services team is...

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