Bayer Heritage Holiday Loan Case Study
Bayer Heritage FCU has a fun tradition. Each year, they promote an interest-free lending option to celebrate the season, promote community goodwill, and lighten the financial load on their members during the holidays. For years, they have partnered with Synergent Marketing Services to market this great offer to their membership. For members age 18 and over who joined the credit union within the past year, Bayer Heritage FCU sends them a postcard for this loan opportunity, though all members are eligible.
Category: Case Study