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Dirigo FCU Share Certificate Campaign
The credit union’s three-month campaign yielded a 22% increase in certificate deposits opened year-over-year and a 1,147% increase over the same period two years prior!
Dirigo Federal Credit Union wanted to offer a high-yield certificate special to targeted prospects to increase deposits and gain new membership.
Having a true partner to collaborate with gets results. Dirigo FCU partnered with Synergent to launch a targeted prospecting campaign. With messaging that played on the season encouraging prospects to, “chill out this winter,” an eye-catching, seasonal postcard was created that communicated the enticing limited time offer of a 5.15% APY on a nine-month certificate.
The credit union got results that exceeded their expectations. In just 90 days, this successful campaign helped open 1,056 new certificates totaling $27,759,462. This was a 22% increase year-over-year and an incredible 1,147% increase in certificates opened over the same period two years prior!