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Home Equity Lines of Credit (HELOCs) can be a lifeline for members who have a mortgage. Recognizing this need, and seeking to increase home equity lending over the same period in the prior year, Merrimack Valley CU partnered with Synergent Marketing Services to launch a low-cost HELOC campaign. The campaign exceeded expectations with dramatic results — a 36% increase in HELOCs!

Not only did the print campaign drive members to the website, it also utilized a custom extract of core data to target members most likely to be interested in the enticing offer. This successful 5-month campaign yielded 152 new HELOCs totaling $11,279,521!