2022 CUNA Diamond Award-Winning Marketing Campaigns

If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »

Zelle®

Credit unions must provide fast person-to-person (P2P) payments to meet member demand, and to compete with FinTechs and Big Techs in the digital era. Zelle® is one solution available now. For almost anyone with a U.S. checking or savings account, Zelle is an easy-to-use P2P payments solution. It has full integration with mobile and online… Read more »

RTP® Network

Credit unions must provide real-time payments to meet member demand and to compete with FinTechs and Big Techs, as this is becoming the standard for personal and business payments. The RTP® Network is helping financial institutions meet the need. The RTP Network can serve as a platform for credit unions to create new, innovative products… Read more »

Alternatives FCU ACH Auto Loan Case Study

Members saved big on new auto loans with low interest rates! Alternatives FCU was looking for a way to benefit their devoted members and offered an exclusive chance to “cut your auto loan interest in half” for new, used, or refinanced vehicles. By partnering with Synergent Marketing Services, they determined the right members to receive… Read more »

Check Processing

Both your consumer and business members both rely on the convenience of checks but seek modern convenience in using this vehicle to move funds. As their credit union, you want to be sure to provide timely, accurate check processing services. Synergent is here to help. Our seasoned team of check processing professionals ensures check deposits,… Read more »

Oxford Onboarding Case Study

Oxford FCU was seeking a clever way to welcome new members to the Oxford FCU family while keeping their experience positive and educational. They understood that marketing plays a huge role in the way new members experience onboarding. Synergent’s data mining specialist assisted by offering a customized document on Oxford’s onboarding campaign performance through regular… Read more »

Seaboard Onboarding

Seaboard Federal Credit Union worked with Synergent to craft a robust onboarding campaign that included a custom award-winning design, automated emails, and personalized postcards. Among the credit union’s goals, they wished to encourage members to increase product and service activity, deposit volume, checking, and debit/credit card adoption. Since the campaign began, the credit union has… Read more »

Mississippi FCU HELOC Case Study

Mississippi FCU of Jackson, MS had the bright idea to entice their members with a limited time HELOC offer. By partnering with Synergent Marketing Services, they were able to turn that into reality. They asked targeted members, What would you do with a Home Equity Line of Credit? Synergent Marketing Services was able to convey… Read more »

New Dimensions FCU Onboarding Case Study

New Dimensions FCU put members first by implementing a personalized, custom-designed onboarding program with the help of Synergent. The onboarding program helped to educate members about the many ways they can leverage their membership, including what products are available to them and how to use them to their advantage. This campaign has proven successful since… Read more »

Bayer Heritage FCU Holiday Campaign

Hundreds of Santa Helper Loans Opened Totaling $856,000! Do You Hear What I Hear? Bayer Heritage FCU members look forward to the popular annual Santa Helper holiday loan campaign. This year, their creative strategy incorporated the classic holiday song alongside a holiday dachshund in a Santa hat on the postcard and other components of the campaign…. Read more »