Winslow FCU Risk Advisor Case Study

Staying ahead of the curve with fraud security options for your members is essential in today’s dramatically changing payments landscape. Winslow Community FCU in Maine (Assets: $39M, Members: 4,700) partnered with Synergent Marketing Services to launch a fraud prevention campaign to encourage their members to sign up for text and/or email alerts to protect their debit cards.

Globally, billions of dollars are lost each year to card fraud. Conversely, cardholders expect their cards to work on demand. 39% of cardholders who had a transaction falsely declined due to fraud concerns by the card issuer abandoned their card entirely — this can translate into significant losses for a credit union.

Category: Case Study
Services: Marketing

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