Did you know that spring is one of the best times of the year to promote your home lending products? Mortgages, Home Equity Loans, and HELOCs are important lending options your members rely on to make their dreams come true, while driving your business and growth.
With mortgage lending at a record low, and spring historically being a time to focus on home improvements, we know your credit union has great offers to communicate to your members. Promoting the right spring lending offers to the right members, at the right time is an opportunity to connect with them about relevant offers. Here are four tips in approaching a spring lending campaign:
1. Informed Members = Increased Product Adoption
We’ve all heard the saying, “out of sight, out of mind.” Don’t let your lending offers be an afterthought. Reminding members of the services available to them, while highlighting special offers that are beneficial to them, can aid member retention. Targeting members with relevant spring lending offers provides a personal experience.
2. Reaching the Right Members: Targeted Marketing & Transactional Data Mining
Providing a personal experience is a combination of creative messaging and making the best use of the member data you already possess. Target marketing and Transactional Data Mining (TDM) go hand in hand. Using transaction data, you can segment and produce a targeted list of members who are most likely to be interested in your spring lending offer.
3. Creative Communication Tools
There are many opportunities for spring lending campaign touchpoints. Emails, postcards, personalized URLs, and signage are just a few ways your credit union can communicate with members. The key is creating a cohesive, eye-catching campaign that reflects your offer and your credit union’s overall brand.
4. Partnering for Success
Marketing campaigns have a lot of moving parts. Synergent’s award-winning Marketing Services team has created a portfolio of new spring lending designs to inspire your spring lending campaign. Choose one of the prepared designs, or customize your own campaign using your own creative! Our team can help craft your offer, implement your home lending campaign, and measure quantifiable results.
To learn more about partnering with Synergent for your spring lending campaign, please contact Marketing Services at firstname.lastname@example.org.