Next week the CUNA Marketing & Business Development Council Conference is happening in Orlando, Florida, March 26-29! We can’t wait to connect with credit unions at the event and invite you to stop by our booth to say hello to Fred Barber, Account Executive, and Doug MacDonald, Vice President of Marketing Services.

“Seeing familiar faces and meeting new credit union colleagues is fantastic,” stated Doug MacDonald, Vice President of Synergent Marketing Services. “We love discussing ideas and strategy, and we love this event because it is all about marketing! We have a lot of great information to share and we look forward to learning from others during the conference.”

Jack Henry™ Symitar® Marketing 

While Synergent partners with credit unions across the country who use a variety of core platforms, our team has unique expertise and processes in place to leverage the Symitar® core to create highly targeted data-driven campaigns.  There is also an email API in place that seamlessly integrates with the Symitar core for automation and efficiency. Additionally, Synergent’s in-house data mining team works with Symitar data day in and day out to uncover trends and determine target audiences. Customized PowerOn plugins also are leveraged to access valuable marketing insights. 

“We know the power of the Symitar core and that is why we are so eager to share our knowledge with credit unions,” said Fred Barber, Synergent Account Executive. “We determine what is needed, partner to create a plan, implement any needed tools, and help credit unions maximize their ROI.”

Marketer’s Toolkits & Suite of Services

While the team is able to provide Symitar-centric marketing services, Synergent also works with credit unions on a variety of core processors. From strategy to design to execution, Synergent does it all. Visitors to the Synergent booth will be able to access the popular Marketer’s Toolkits, which cover the following topics: 

The Suite of Services is a unique subscription set that unlocks the power of your member data with automations to increase member engagement, product adoption, and utility. This perpetual, self-funding suite of services is designed to deliver results and ROI. 

“The Suite of Services covers what we call the “Big 3,” explained Barber. “Transactional Data Mining, Automated Email Marketing, and Onboarding.”

Sponsorship 

Synergent is proud to be a Silver Sponsor of this year’s CUNA Marketing & Business Development Council Conference. If you are attending, please be sure to stop by our booth to say hello!