Print
There are so many tools marketers have in the toolbox today. But what is the recipe for a profitable campaign? Don’t sell yourself short hoping to create a campaign that is just profitable; aim higher and plan a profitable and award-winning campaign! Case Study: Casco Federal Credit Union Gorham, ME | Assets: $67,723,502 | Members:… Read more »
Topic: Blog
Is Your Website ADA Compliant?
Title III of the Americans with Disabilities Act (ADA) provides that, “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to) or operates a… Read more »
Realizing Remarkable Results with Auto Lending
In order to get from Point A to Point B, most of us rely on driving a vehicle. How we drive in the future may be changing, with 75% of Americans cautious about autonomous vehicles, while others are among the 500,000 customers who paid $1,000 deposits for a Tesla Model 3. But what isn’t changing… Read more »
Connecting with Maine’s Credit Unions
As a subsidiary of the Maine Credit Union League, Synergent was pleased to be part of the 80th Annual Meeting and Convention, held at the Holiday Inn by the Bay in Portland, Maine, on May 18. Whether credit union partners stopped by our booth on the tradeshow floor, or attended our presentation, Trends in FinTech, we… Read more »
P2P Payments: The Latest Way for Members to Pay
The world of payments is changing more rapidly than ever as a result of consumer demand and the evolution of technology and communication methods. Today’s consumers are using cash and checks less often and are using payment methods that are quick and provide little resistance. These same consumers are also shifting away from utilizing traditional… Read more »
The One-Two Punch of Multichannel Campaigns
How can I as a credit union marketer best reach our members? With statements like “print is dead” and “emails get lost in the inbox shuffle,” I’m not sure what works anymore! Are these questions you’ve asked and is there any truth to either of these statements? Marketing is always evolving, and it is easy… Read more »
New Year, New Budget: Credit Unions Can Help Provide the Solutions
Help members start the new year off with financial wellness. Jon Paradise, Vice President of Public Affairs and Engagement, shares budget tips that credit unions provide to members. Synergent provides the technology, payments, programming, and marketing solutions to help credit unions be in the right time and at the right place for their members.
How To Communicate With Members About Your Digital Offerings
Mobile banking. Person-to-person (P2P) payments. Personal financial management (PFM) tools. Online membership and loan applications. EMV. Bill payment. E-statements. Internet banking. Core processing changes. Credit unions are delivering so many products today digitally. In fact, many of the products themselves ARE digital or technology-oriented. The problem for credit unions, however, is that not all of… Read more »
Clearing the Programming Backlog
Is your staff maxed out? Do you need more help writing and integrating code for the latest third-party product? Would you like to develop core data reports that can guide your credit union decision making? If you answered “yes” to any of these questions, Synergent is here to help! Professional Services was established in response… Read more »
Data and the New Marketing
Marketers realize how much their roles have evolved in the past few years. They have gone from direct mail, newspaper, billboard, TV, and radio to the new marketing–Google, social media, email, content, inbound, geo, and mobile marketing. Today, digital channels are driving your marketing budgets and plans, and they were emerging just ten years ago. These changes… Read more »
