Topic: Blog

The digital world we live in is changing everything. Some experts even refer to this as the Digital Transformation. Whether it is the Internet of Things, self-driving cars, voice-activated technology, artificial intelligence, or biometric banking, our society is changing. But is your strategic plan keeping pace? Here are four ways digital transformation should also be transforming… Read more »

It’s that time of year again. Time for credit union marketers everywhere to complete their marketing plans for 2018. But, if you begin and end your plan by simply retooling the previous year’s plan, sooner or later you’ll end up marketing to the sound of crickets. Gone are the days when you can rely on… Read more »

A strategic focus is a necessity for any credit union seeking improvement. To set attainable goals requires a planning process that relies on learning from experience and accurate projections for the future. There are two ways to understand this history and set direction: one is to talk about what you think happened and will happen;… Read more »

Connecting the dots between payments, technology and marketing to help credit unions best serve their members is why there’s no place like Synergent. We streamline and simplify access to the products and services that credit unions need to conduct day-to-day business by being a single point of contact, along with being an industry-leader in providing… Read more »

“Joining forces with Synergent and using the data mining techniques that they have has allowed us to reach out to members after the sale.” – Deb Brown, Vice President of Sales and Lending, Oxford FCU Auto sales can be a finicky thing. Buying cycles, the economy, and the challenge of competing with the convenience of… Read more »

Did you know that October is National Cyber Security Awareness Month? This collaborative effort between the Department of Homeland Security and its partners, including the National Cyber Security Alliance, is dedicated to raising awareness about the vital role that cyber security plays in the lives of U.S. citizens. Synergent is also dedicated to raising cybersecurity awareness… Read more »

“The world is too complex to do it alone. We need a strong network of resources to get it done.” –Todd Mason, President/CEO, Synergent With “The Power of Partnership” as the timely theme of the 10th Annual Technology Workshop, a record number of credit unions who partner with Synergent were represented at the event. On September… Read more »

Merrimack Valley CU Recaptures Auto Loans with Synergent’s TDM Data Strategy Using Synergent’s targeted ACH data mining strategy to maximize the return on their auto lending recapture campaign, Merrimack Valley CU experienced great success in increasing their auto loan portfolio by 44% over the prior year by! The “Love Your Loan” campaign has been so successful, it is featured… Read more »

Sharing traditions, giving to others, and indulging in special treats are a few themes recognizable to all during the holiday season. But how do you evoke this through a marketing campaign? Bayer Heritage FCU, headquartered in Proctor, WV with locations in five states, has had great success with their unique “Season of Thanks” campaign. Originally… Read more »

Did you know that debit card usage has surpassed coin and currency usage for the first time ever!? As we enter the third quarter of 2017, debit cards are reaching 66.3 billion transactions, while cash transactions total 65.9 billion transactions. While we don’t think any of our tried and true payment methods will be disappearing… Read more »