Topic: Blog

Credit unions often focus on offers designed to attract new members — but what have you done lately to engage and reward your loyal and valued members? Get The Full Case Study » With increased competition in the financial marketplace, offering enticing incentives to your existing membership can benefit members as well as your credit… Read more »

With the devastation being caused by Hurricane Harvey in Texas and other parts of the southeast, Synergent, a subsidiary of the Maine Credit Union League, has launched our safe and secure online fundraising platform – CUAid. This is in partnership with the National Credit Union Foundation and 100% of all contributions go directly to helping… Read more »

Looking ahead on the calendar, back-to-school shopping, end-of-summer travel, college visits, and even the holiday season are all on the horizon. This is the perfect time to ensure that your credit union members are making your card top-of-wallet now so you reap the interchange income rewards later. Being top-of-wallet no longer is limited to a… Read more »

While credit unions often focus on bringing in new members, it is equally important to communicate special offers to existing members to expand their usage of services available to them through their credit union. ACH data is a valuable source of information that credit unions can access to target their members at just the right… Read more »

  Today’s communication tools allow for easy interaction, any time, any place, but personal interactions remain an integral part of our service standard. Whether between our company and partner credit unions, or with the third-party vendors we partner with and endorse, face-to-face interaction is irreplaceable. Ted Bilke, CEO of Symitar, recently spent time at Synergent’s… Read more »

Credit unions have access to more data than ever before. Why not leverage your data to create targeted marketing campaigns that benefit your members – and your credit union? Whether using raw data extracts, core system data, or a combination of the two, campaigns can be tailored to narrow your communications to reach the right… Read more »

When completing everyday tasks such as updating your schedule, checking your email, shopping, or conducting mobile banking, do you think about the technology that allows you to complete these tasks? Don’t feel guilty if the answer is “no.” We expect to be able to easily get done all of the things on our to-do lists,… Read more »

After 25 years as CEO of Synergent and the Maine Credit Union League, and 44 total years of service to the organization, John Murphy will be retiring. Before his departure, Mainebiz interviewed Murphy  for his thoughts and perspective on credit unions in Synergent’s home state of Maine and the industry at large. Credit Union Growth… Read more »

The days are getting longer, we’re digging out the patio furniture, and we look forward to April showers turning to May flowers. Summer is known for fun in the sun, barbecues, family road trips, and switching from the heating to the cooling season. Depending on what credit union members have planned for the summer, this… Read more »

Times have changed. New York may be the city that never sleeps, but credit unions and the services that they offer don’t either. No longer leading 9-to-5 institutions, credit union executives know that today’s members want access to services 24/7. These services are often delivered through mobile or desktop apps. Meeting these demands requires tech… Read more »