Topic: Blog

When it comes to strategic planning, there is one factor that should not be overlooked – your staff.  Not only can they provide valuable insight, knowing that they can have an impact on future products and improving member services will only strengthen your credit union’s culture.  Also worth considering in these conversations is the 2013-2014… Read more »

A recent study from Adobe and Advertising Week 2013 found that nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months. It also revealed many shared concerns across the marketing profession.   Here are some of the highlights of what is keeping marketers up at night,… Read more »

Fresh from the the 2013 Symitar Educational Conference and Technology Expo in San Diego, CA, Nick Chasse, Director of Sales Support for Synergent Technology Services, shares how with the right core processing partner, credit unions can enhance both efficiencies and service. Like so much of what Synergent staff took away from this event, when it comes to… Read more »

Symitar Conference Highlights Strength of Synergent Partnership and What’s Ahead for CUs Last week, a group of Synergent staff members had the opportunity to attend the 2013 Symitar Educational Conference and Technology Expo in San Diego, CA. Here, Ben Jordan, Assistant Vice President for Synergent Technology Services, and Nick Chasse, Director of Sales Support for… Read more »

According to the Credit Union National Association’s monthly sample of credit unions for July, credit union membership growth is moving three times faster than U.S. population growth.  Three times!  The good news? Growth is happening!  The potentially troubling news?  You have to be sufficiently prepared for this growth for your credit union to thrive in… Read more »

The Chief Marketing Officers (CMO) Council shares facts and stats that show that Direct Marketing is alive and well!  Here are some of our favorites: A Direct Mail Information Service report highlights that over three quarters of direct mail is opened by the recipients – 63% read the contents Targeted directed mail boasts a 4.4%… Read more »

Guest post by Ted Bilke, President, Symitar Outsourcing has long played a valuable role in many credit unions’ IT strategies. Today, many forces are driving credit unions to consider outsourcing—and the benefits they can gain from a successful provider partnership are greater than ever. Outsourcing can eliminate both capital expenditures required for in-house installations and… Read more »

The unbeatable level of credit union service is nothing new to members, so we were not surprised that a new survey confirmed this important fact!  In a recent article by CUNA, it was reported that in a new Temkin Ratings survey, credit unions are the only financial institutions that made it into the top 20… Read more »

Just as we are excited about engaging with our fellow Synergent staff members, we are also excited to work with organizations that truly excel at creating an active and engaging environment for their employees – credit unions!  A great example of this can be seen at one of our credit union partners, Town & Country… Read more »

Employee engagement does more than create a positive workplace, getting employees engaged in your products and services will help members do the the same! At Synergent, we keep employees in the loop on organization happenings, from a weekly electronic publication, Communications…at Work, to quarterly meetings where employees hear departmental updates, and are able to ask… Read more »