Topic: Blog

Planning Your 2021 Marketing Calendar

Are your marketing project lists piling up? Is your marketing budget stretched as far as it will go? Reduce stress and enjoy having more time to focus on your daily marketing responsibilities. Synergent has a solution! Your calendar should be created with a focus on business goals and marketing objectives. It should be as detailed… Read more »

International Credit Union Day: A Thank You Message from Todd Mason

Dear Valued Credit Union Partner: I want to begin this International Credit Union Day message with a simple sentiment: thank you! Over the past seven months, credit unions have been working overtime to ensure their members have continued access to safe, secure, and reliable banking services. In the most trying of circumstances—during a global pandemic—your… Read more »

4 Reasons to Reward Members

It feels good to be rewarded. Members and potential members have many choices when selecting their primary financial institution. So how can credit unions stand out from the pack? By implementing a member-focused rewards program designed to build strong relationships! 1. It’s All About the Experience Simple and intuitive rewards programs capture member interest. Members… Read more »

Changing Habits: The Rise of Contactless Payments

Below is an excerpt from our latest white paper. We invite you to download the complete white paper. Please contact our team to learn more about implementing contactless payments at your credit union. As has been often said in recent months, these are unprecedented times. And these times have had a direct impact not only… Read more »

Protecting Member Data From Third-Party Aggregator Services

Synergent takes innumerable actions on any given day to protect you and your members against security risks and ensure system reliability. These efforts range from network maintenance and system monitoring to actively mitigating attacks. Synergent’s actions to protect your members’ information is part of our normal course of business and usually does not warrant your… Read more »

A Message from President/CEO Todd Mason – Addressing Social Inequity

The events that have transpired over the past week leave an eddy of emotions in their wake. Disappointment. Anger. Sadness. As these emotions swirl, the question that keeps coming to my mind is what we can do to help stop such events from happening another time? “Concern for Community,” the seventh of the Seven Cooperative… Read more »

COVID-19: Emerging Trends in Consumer Spending

The coronavirus pandemic continues to have a significant impact on consumer spending behavior and some noteworthy trends are emerging. Not surprisingly, March spending weakness continued into April, with the decline from March to April lower than the decline observed from February to March. Analysis shows that year-over-year consumer spending decelerated from -17.4% in March, to… Read more »

Contactless Cards Reduce Payment Terminal Touchpoints

When an essential trip to the store is necessary, consumers want a touch-free shopping experience. Actually, they need a touch-free shopping experience, specifically at the payment terminal. Contactless cards can provide this with their tap and go functionality. As consumers look for new ways to conduct transactions without touching common surfaces, interest in contactless payments… Read more »