Topic: Marketing

New Marketing Services Portfolio

Mailboxes and inboxes have never been as full as they are today. How do you ensure your message doesn’t get lost in junk mail and resonates with your members? By producing eye-catching campaigns that stand out and communicate relevant offers to the right members at the right time. The Marketing Services team has released a… Read more »

Synergent Recognized With Silver NEDMA Award

Synergent has been recognized with a Silver New England Direct Marketing Association (NEDMA) Award for Creative Excellence in the category of Technique: Best Blog Copywriting. An awards ceremony was held on September 5 at Bentley University in Waltham, MA honoring the recipients. The award-winning blog, The Best Story You’ll Never Hear, was drafted by Synergent’s… Read more »

Gearing Up for the Connect User Conference

Synergent is a managed services provider like no other. Not only are we one-stop for credit unions to obtain necessary services, including marketing, digital banking, programming, business intelligence, and core processing, credit unions who partner with Synergent truly become part of a community. Once a year, the whole community is invited to Maine for the… Read more »

Two Marketing Campaigns Win MAC Awards

Synergent Marketing Services has done it again! Our talented team has helped two credit unions—Merrimack Valley Credit Union and Bangor Federal Credit Union—create national award-winning campaigns using data mining and innovative marketing techniques. On May 30, the Marketing Association of Credit Unions (MAC) announced the winning entries during an awards ceremony at their annual conference… Read more »

Five Campaigns Win CUNA Diamond Awards

It’s no secret: we create award-winning campaigns for credit unions of all sizes across the country. And while the ranking will be revealed at the upcoming CUNA Marketing & Business Development Council Conference in Las Vegas, the recipients have been announced. This year, our talented team helped five credit unions create Diamond Award-winning campaigns! To… Read more »

1st Annual Connect User Conference Brings the Synergent Family Together

Whether it’s connecting with members, products, services, or vendors, when it comes to credit unions, this is an industry that is 100% dedicated to connecting with people and helping them succeed. At Synergent’s 1st Annual Connect User Conference, the day focused on Synergent staff connecting in person with the credit unions it collaborates with every… Read more »

Creative & Profitable Marketing Receives NEDMA Awards

On July 23, four campaigns entered by Synergent’s Corporate Marketing and Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 37th Annual Awards Show and Dinner at District Hall in Boston, MA. The winners of the prestigious NEDMA awards are selected based on their… Read more »

5 Ways to Create an Award-Winning Auto Lending Campaign

There are so many tools marketers have in the toolbox today. But what is the recipe for a profitable campaign? Don’t sell yourself short hoping to create a campaign that is just profitable; aim higher and plan a profitable and award-winning campaign! Case Study: Casco Federal Credit Union Gorham, ME | Assets: $67,723,502 | Members:… Read more »

Is Your Website ADA Compliant?

Title III of the Americans with Disabilities Act (ADA) provides that, “No individual shall be discriminated against on the basis of disability in the full and equal enjoyment of the goods, services, facilities, privileges, advantages, or accommodations of any place of public accommodation by any person who owns, leases (or leases to) or operates a… Read more »