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In a recent episode of The CUInsight Network podcast, listeners were given to the opportunity to hear directly from Randy Stolp, President of Synergent. The interview was conducted by Lauren Culp, President and CEO of CUInsight, and included questions about Randy’s career journey, who Synergent is as an organization, our commitment to delivering essential solutions… Read more »
Topic: Marketing
The Power of Member Profiling: How Credit Unions Can Transform Marketing Strategies
(As seen on CUInsight) – Credit unions play a unique role in the financial ecosystem, offering members a local community-focused alternative to traditional banking. In an era dominated by data-driven decision-making, credit unions are increasingly able to harness the power of targeted data to enhance their marketing strategies, strengthen member relationships, and drive sustainable growth…. Read more »
Plan Your 2024 Marketing Strategy
Are your plans in place for member communications for 2024? Whether you want a second set of eyes on the marketing plan you’ve prepared or need to get started on your marketing content plan for the year, kickoff 2024 with Synergent. Our Marketing Services team is scheduling consultations to discuss marketing strategies and campaign ideas… Read more »
Top 10 Marketing List for 2024
Where did 2023 go? As we look to ring in a brand-new year, it is a great time to assess the tried-and-true marketing tools and strategies that continue to perform well, along with some new approaches to consider. By analyzing our data and hearing credit union feedback from our partners coast-to-coast, we have pulled together… Read more »
A Partner Every Step of the Way
As credit unions, you have a lot on your plates. Financial technology is moving at a rapid pace, member expectations continue to grow, and day-to-day operations are vast. At Synergent, we are part of your team. Our focus is on helping you with operational solutions, strategy, training, and support so you can have more time… Read more »
Recap: Connect Conference Focuses on Partnership
We had a great time seeing credit union partners from across the country for this two-day event that was packed with valuable information presented by industry-renowned speakers and subject matter experts. Credit union staff members had the opportunity to learn about the latest products and strategies, network with credit union colleagues from across the country,… Read more »
APEX 2023
October 11-13 brings back the APEX Conference, co-hosted by the Cooperative Credit Union Association and the Credit Union League of Connecticut. We couldn’t be more excited to connect with credit unions from Massachusetts, New Hampshire, Rhode Island, Delaware, and Connecticut there! We are pleased to be an official partner of CCUA and look forward to seeing… Read more »
The Effectiveness of Multichannel Marketing Campaigns
Each day, there are over 3.4 billion touchpoints for every consumer in the world, encompassing the ways contact is made by a brand, which can include, emails, direct mail, advertising, and beyond. This is a figure that has more than doubled in just five years! When strategically approaching your marketing campaigns, do you wonder what… Read more »
Synergent Recognized with Five 2023 MAC Award Wins
Synergent® is pleased to announce it has received five Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns developed for the following credit unions: Bayer Heritage FCU, Franklin-Somerset FCU, Gardiner FCU, Meridia Community CU, and Oxford FCU. MAC Awards are presented annually to celebrate the outstanding work marketers do to help credit unions… Read more »
Filling a Niche, Meeting Members’ Lending Needs
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. Casco Federal Credit Union (FCU) knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters, their personal and business members alike required equipment such as… Read more »
