Topic: Press

Data Mining Campaign Featured on CreditUnions.com

In 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running two phases of the campaign, their ACH auto loan recapture program brought in about $2.2 million in additional auto loans. “Marketing budgets are contingent [upon results] and can be trim,” shared Alexa… Read more »

CU Broadcast: Cybersecurity, Payments & Data Mining

“We all demand convenience and we all expect security. The balancing act is in between,” states Ben Jordan, Synergent’s Vice President of Technology Services during his November 14 interview with Mike Lawson on CU Broadcast. Their insightful discussion explores the connection between cybersecurity, payments, and data mining. Jordan and Lawson also provide a retrospective on highlights… Read more »

CUbroadcast Covers Cybersecurity at Synergent Event

The credit union industry news program, CUbroadcast Studio Lounge, ventured to the northeast to cover the 2016 Synergent Technology Workshop, focusing on cybersecurity. The workshop took place at the Harrakeeset Inn in Freeport, Maine on October 14. Interviewer Mike Lawson talked with expert presenters, industry innovators, and game changers on various cybersecurity issues and trends. Hear their insights… Read more »

Synergent Rewards CU Partners with $750,000 Rebate

For the tenth consecutive year, Synergent has provided a rebate to its credit union partners. Totaling $750,000, the rebates were approved by Synergent’s Board of Directors and Management Team as a way to express their thanks and appreciation. “I once again want to emphasize that our ability to share our success with the credit unions… Read more »

A Timely Invitation: Webinars Help Credit Unions Plan for More ROI in 2014!

It’s no secret that member communications can be challenging – from selecting the right medium for your many different members, to choosing the language that best speaks to each individual.  This article from CU Insight, Repurposing data for personalized, relevant member communications, does a great job in outlining these obstacles, as well as some ideas… Read more »