As a subsidiary of the Maine Credit Union League, Synergent was pleased to be part of the 80th Annual Meeting and Convention, held at the Holiday Inn by the Bay in Portland, Maine, on May 18. Whether credit union partners stopped by our booth on the tradeshow floor, or attended our presentation, Trends in FinTech, we believe that sharing insights, ideas, and solutions are truly part of the credit union spirit. Opportunites like Convention help us fulfill our mission to help credit unions succeed and improve the financial lives of their members.
Synergent staff members enjoyed meeting with attendees and discussing areas such as P2P payments, Symitar’s Episys core processing, targeted marketing, and programming services. “Synergent’s strength as a service bureau comes from the industry expertise of our staff, the innovative products and services that we connect credit unions with, and the close relationships that we share with our credit union users,” stated Tim Brooks, Vice President of Corporate Marketing. “Convention was a wonderful opportunity to connect with Maine credit unions and discuss the latest trends.”
The afternoon session opened with the President’s Report, given by Synergent President/CEO Todd Mason. “We’re thinking about what’s coming next, where the future is headed,” stressed Mason. “We’re making sure that we’re planning, developing a relationship and partnership with the products and services to get us to where we think we need to go. Not just for the next year, but for the next three to five years.” He also highlighted the strength of Synergent in the areas of sustainability, value, performance, and growth, leading into the annual Shareholders’ Report.
As a new addition to Convention, our team of payments, marketing, and technology experts presented a panel presentation, Trends in FinTech, which focused on the product development that Synergent is currently investing in, and the importance of knowing which technologies are essential to ensuring member expectations are met. Panelists included Vice President of Marketing Doug MacDonald, Product Owner – Technology Jennifer Berry, Product Owner – Payments Rebekah Higgins, and Senior Vice President of Product Development Ben Jordan. Key takeaways included:
- How to increase efficiencies using tools such as data analytics, digital channels, and automation
- Ways to create a frictionless customer journey
- Targeting members with Transactional Data Mining (TDM)
- Implementing technology to increase your ROI
- Trends in payments, including real-time payments, Visa Direct/MasterCard Send, and P2P payments
Want to learn more about these key takeaways? Contact us today at firstname.lastname@example.org!