At a time when many credit union lobbies are closed, it never has been more important to connect with members through personal communication. Using innovative digital tools, your credit union can provide a digital and interactive experience to its members, even from a distance. Get their attention by sharing valuable, timely content within modern interactive collateral, like your next newsletter or annual report.
What is an Interactive Digital Publication?
An interactive digital publication is an easy-to-navigate digital document that is able to incorporate animation, transitions, sound, even video. It essentially takes your content and creates responsive HTML that is a hybrid between a traditional, static document and a webpage. It brings your content to life and is viewable on any device—smartphone, tablet, and desktop—optimizing content for each.
“Members want to be informed and to access information quickly,” shared Doug MacDonald, Synergent’s Vice President of Marketing Services. “Providing an engaging vehicle to share and convey proactive and pertinent content in a way that is a personalized experience for each member is key to creating a memorable connection.”
Dirigo FCU, headquartered in Lewiston, ME, partnered with Synergent’s Marketing Services team to create their annual report. Check out their 2019 Annual Report as an example of an interactive digital publication.
Benefits of Interactive Digital Publications for Credit Unions
While providing a great user experience, your credit union also can benefit from sending an interactive digital publication via email:
- Timely: Can be sent at your convenience
- Cost-efficient: Savings in time, printing, and mailing costs
- Measurable: Offers traceable results on opens, clicks, and readership
- Receptive: Provides a higher response rate with audiences who opt-in to receive email communications
Annual reports and newsletters are often presented as interactive digital publications, but this medium can be used for nearly any type of multi-page document or brochure you wish to create! We have many themes that can be selected from off the shelf, or our team can help customize your project to reinforce your branding, design, and message. Use cases are everything from brochures to membership guides and collateral of all types.
Crafting the Message
Being strategic about what goes into your interactive digital publication is key to its success. Keep the following in mind to guide your content from the start:
- Establish your objectives
- Include strong branding and a creative title
- Grab attention throughout with graphics and strong headlines
- Integrate your message across channels
Mixing the Message
Whether using interactive digital publications or otherwise, integrated marketing campaigns are strongest when your graphics and message themes are shared across a variety of customized member touchpoints, such as:
- Direct Mail
- Statement Inserts
- Web Banners
- Email Marketing
Partner with Synergent Marketing Services for your next campaign. Contact us at firstname.lastname@example.org to get started.