Pent-up Demand & Lender Rivalry: A Lending Opportunity Worth Seizing!

In the busy bustle of the first quarter of 2013, don’t let auto loan promotions be pushed to the back burner.  In a season that is packed with dealer incentives and sales, it the perfect storm for credit unions to promote their latest offer!

This combination of pent-up demand and sharper competition among auto lenders is something that will continue to benefit credit unions, as the market continues to rebound.  According to a recent industry study by the research and consulting firm Frost & Sullivan, it is estimated that the total number of new and used vehicles financed at U.S. dealerships will grow to 33.6 million by 2018. That’s an increase of about 32 percent from 25.5 million in 2011!

Looking for inspiration for your next campaign? Presidents’ Day Campaign Concepts or Winter Auto Lending Campaign Concepts are a great place to start!

Diana Dionne
Communications & Marketing Specialist