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With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal Credit Union partnered with Synergent to launch an omnichannel campaign that reached members and the community through digital ads,… Read more »
Marketing Consulting
Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with your marketing budget Craft and execute proven, effective, and strategic marketing plans Discover and implement marketing solutions and automations Leverage… Read more »
Enhanced Statements
Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services, promotions, and to inform members of the benefits available to them. Enhanced Statements are customized monthly member statements that can leverage multiple target groups for… Read more »
Meridia Community CU Auto & Personal Loan Campaign
Data-driven loan bundle campaign yielded a 134% increase in new balances opened year-over-year! Meridia Community CU, headquartered in Hamburg, New York, wanted to encourage their members to transfer an existing auto or personal loan, or open a new loan with the credit union. They were able to leverage their data to the max when partnering… Read more »
Oxford FCU ACH Auto and RV Loan Refi Campaign
Over $10M in auto and recreational vehicle loans opened during the campaign! Oxford FCU was certain they could help members lower their auto and recreational vehicle loan rates or get them into a new, low-interest loan. They were so sure that they made targeted members an offer they could not refuse to try Oxford FCU… Read more »
Casco FCU Fuel & Equipment Loan Campaign
Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters,… Read more »
Franklin-Somerset FCU Auto Loan Campaign
Connecting with the right members yielded over $5 million in new auto loans, a 96% increase year-over-year! Franklin-Somerset FCU, headquartered in Madison, ME, wanted their members to “save big.” They partnered with Synergent’s award-winning Marketing Services team to produce a tailored, creative campaign that encouraged their loyal members to transfer an existing auto loan or… Read more »
Award Winning Campaigns – 2023 Diamond Awards
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
Data Snapshot Analysis
The Data Snapshot Analysis, valued at $2,500, is a service to credit unions that shows the power their data holds. Synergent Marketing Services automates marketing solutions, allowing you to easily reach targeted members most likely to be interested in the promotion you are offering. From tactics to custom creative strategies, to analysis and reporting, driving… Read more »
Bayer Heritage Online Loan Case Study
Online product and service offerings are increasingly more popular nowadays, as they ensure quick and easy access at any user’s fingertips. In a MAC Award-winning effort to encourage members to take advantage of their online loan application, Bayer Heritage FCU partnered with Synergent’s Marketing Services team to carefully select the most optimal target audience to… Read more »
