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Northern Credit Union, headquartered in Watertown, NY, does not operate an indirect lending program, and noticed they were losing out on auto loans signed at dealerships and with other financial institutions. They wanted to show the value of maintaining a credit union loan and launched a successful ACH auto loan recapture campaign that was run… Read more »
Merrimack Valley Infographic – Not a Vendor, a Partner
Merrimack Valley Credit Union conducts its business in a very competitive market just outside of Boston, MA. Having all of the latest products and services that their members are looking for is crucial to the success of their credit union. Partnering with Synergent has helped them achieve and exceed their goals, from accessing Jack Henry™… Read more »
Mississippi FCU Credit Card Case Study
Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug into their data and discovered the most optimal members to entice with low rates,… Read more »
Award Winning Marketing Campaigns: 2022 MAC Awards/Diamond Awards
2022 was a successful year for award wins. Synergent routinely assists credit unions in creating award-winning campaigns, and this year yielded numerous MAC and Diamond Awards! The annual MAC Awards, presented by the Marketing Association of Credit Unions, celebrate the outstanding contributions credit union marketers make to the industry in a variety of award categories…. Read more »
Marketer’s Toolkit – Symitar® Marketers
Your core is your credit union’s digital brain. All your critical information is housed on the core and impacts every task, process, employee, and member. We know firsthand how important your core processor is. Synergent partners directly with Jack Henry to provide Symitar® core processing, integrated products, and innovative services exclusively to credit unions. All… Read more »
2022 CUNA Diamond Award-Winning Marketing Campaigns
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
Alternatives FCU ACH Auto Loan Case Study
Members saved big on new auto loans with low interest rates! Alternatives FCU was looking for a way to benefit their devoted members and offered an exclusive chance to “cut your auto loan interest in half” for new, used, or refinanced vehicles. By partnering with Synergent Marketing Services, they determined the right members to receive… Read more »
Oxford Onboarding Case Study
Oxford FCU was seeking a clever way to welcome new members to the Oxford FCU family while keeping their experience positive and educational. They understood that marketing plays a huge role in the way new members experience onboarding. Synergent’s data mining specialist assisted by offering a customized document on Oxford’s onboarding campaign performance through regular… Read more »
Seaboard Onboarding
Seaboard Federal Credit Union worked with Synergent to craft a robust onboarding campaign that included a custom award-winning design, automated emails, and personalized postcards. Among the credit union’s goals, they wished to encourage members to increase product and service activity, deposit volume, checking, and debit/credit card adoption. Since the campaign began, the credit union has… Read more »
Mississippi FCU HELOC Case Study
Mississippi FCU of Jackson, MS had the bright idea to entice their members with a limited time HELOC offer. By partnering with Synergent Marketing Services, they were able to turn that into reality. They asked targeted members, What would you do with a Home Equity Line of Credit? Synergent Marketing Services was able to convey… Read more »
