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2021 was a banner year for MAC Award wins. Synergent routinely assists credit unions in creating award-winning campaigns, but this year yielded an incredible eight awards! The annual MAC Awards, presented by the Marketing Association of Credit Unions, celebrate the outstanding contributions credit union marketers make to the industry in a variety of award categories…. Read more »
Diamond Award Winning Campaigns
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
Transactional Data Mining
Through this infographic, see what happens at each step during the Transactional Data Mining process.
Endurance FCU System Upgrade Campaign
Investing in technology upgrades benefits members and staff alike, but the process requires change. Communicating that change is good must be done clearly and concisely throughout the process. Having a defined plan and mapping out the journey helps everyone stay on the same path.
Enhanced Email Marketing
Marketing Services has been helping credit unions target messages with opt-in email and e-newsletter marketing programs for decades. We start by listening to your goals, then build a custom program to reach members. The enhanced service includes ideas on how to collect email addresses, add branding to e-marketing and track responses.
Onboarding Strategies
Onboarding is an effective and systematic way of reaching out to new members. The process occurs within a 3–4 month period after a new member joins a credit union. Using a combination of phone calls, direct mail, and curated web experiences with email, landing pages and social media, points of contact are used to welcome… Read more »
2020 CUNA Diamond Awards
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
Katahdin Fire
When a fire broke out at Katahdin FCU’s main office, Synergent helped the credit union with their recovery efforts. View the timeline of events and see the actions taken that preserved operations and member access.
Sebasticook Valley Onboarding
Your brand should tell a story about who your credit union is, but it also needs to resonate emotionally with your members. Sebasticook Valley FCU and Synergent partnered to develop a strategy, design, and content to bring their onboarding campaign to life
Connected CU Onboarding & Reboarding
You’re probably familiar with the process of onboarding. In the first 90 days of membership, new members are welcomed and informed about products and services available to them through a series of communications and points of contact. But there is a world of potential in offering a parallel program to your current members called reboarding…. Read more »
