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New Dimensions FCU put members first by implementing a personalized, custom-designed onboarding program with the help of Synergent. The onboarding program helped to educate members about the many ways they can leverage their membership, including what products are available to them and how to use them to their advantage. This campaign has proven successful since… Read more »
Bayer Heritage FCU Holiday Campaign
Hundreds of Santa Helper Loans Opened Totaling $856,000! Do You Hear What I Hear? Bayer Heritage FCU members look forward to the popular annual Santa Helper holiday loan campaign. This year, their creative strategy incorporated the classic holiday song alongside a holiday dachshund in a Santa hat on the postcard and other components of the campaign…. Read more »
Conversion Communications Strategies: Synergent & Symitar
A conversion is no small task. Informing and educating your members why this change is happening and why it is important to them is crucial. The time it takes to conduct a successful transition impacts staff and members alike but is integral to your credit union’s future growth and in continuing to provide the best… Read more »
Award-Winning Campaigns: 2021 MAC Awards
2021 was a banner year for MAC Award wins. Synergent routinely assists credit unions in creating award-winning campaigns, but this year yielded an incredible eight awards! The annual MAC Awards, presented by the Marketing Association of Credit Unions, celebrate the outstanding contributions credit union marketers make to the industry in a variety of award categories…. Read more »
Diamond Award Winning Campaigns
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
Transactional Data Mining
Through this infographic, see what happens at each step during the Transactional Data Mining process.
Endurance FCU System Upgrade Campaign
Investing in technology upgrades benefits members and staff alike, but the process requires change. Communicating that change is good must be done clearly and concisely throughout the process. Having a defined plan and mapping out the journey helps everyone stay on the same path.
Enhanced Email Marketing
Marketing Services has been helping credit unions target messages with opt-in email and e-newsletter marketing programs for decades. We start by listening to your goals, then build a custom program to reach members. The enhanced service includes ideas on how to collect email addresses, add branding to e-marketing and track responses.
Onboarding Strategies
Onboarding is an effective and systematic way of reaching out to new members. The process occurs within a 3–4 month period after a new member joins a credit union. Using a combination of phone calls, direct mail, and curated web experiences with email, landing pages and social media, points of contact are used to welcome… Read more »
2020 CUNA Diamond Awards
If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »
