Northern Credit Union, headquartered in Watertown, NY, does not operate an indirect lending program, and noticed they were losing out on auto loans signed at dealerships and with other financial institutions. They wanted to show the value of maintaining a credit union loan and launched a successful ACH auto loan recapture campaign that was run… Read more »
Alternatives FCU ACH Auto Loan Case Study
Members saved big on new auto loans with low interest rates! Alternatives FCU was looking for a way to benefit their devoted members and offered an exclusive chance to “cut your auto loan interest in half” for new, used, or refinanced vehicles. By partnering with Synergent Marketing Services, they determined the right members to receive… Read more »
Oxford FCU ACH Vehicle Loan Campaign
Members said “goodbye” to old loans and “hello” to new loans with cash back! Oxford FCU wanted to reward their loyal members by offering them cash incentives to refinance or open a new loan for autos, motorcycles, boats, RVs, ATVs and snowmobiles. By partnering with Synergent Marketing Services, they were able to identify the right… Read more »
Merrimack Valley CU ACH Auto Loan Campaign
Merrimack Valley Credit Union, with branches in Massachusetts and New Hampshire, operates in a competitive environment with many nearby financial institutions. It is imperative they stay ahead of the curve, so they decided to partner with Synergent Marketing Services for their latest marketing campaign. In an effort to use Synergent’s data mining abilities to the… Read more »
Dirigo FCU Auto Loan Campaign
Dirigo FCU used targeted marketing to encourage members to transfer an existing auto or recreational vehicle loan, or to open a new auto or recreational vehicle loan with their credit union. Transactional Data Mining (TDM) was used to identify offer recipients.
Oswego County FCU Auto Loan Campaign
Oswego County Federal Credit Union in upstate New York wanted to boost auto loan balances in the fourth quarter. Working together with Synergent Marketing Services, they created a campaign offering up to $300 cash back for refinanced or new auto loans and marketed this limited time offer to members using personalized postcards and emails. Members… Read more »
Bangor FCU Auto Loan Recapture Campaign
Bangor FCU wanted to encourage existing members to refinance auto and recreational vehicle loans from other financial institutions or open a new loan with the credit union. This award-winning campaign used a two-phased approach that yielded millions in new lending.
KV FCU ACH Auto Loan Recapture
KV FCU created a targeted auto loan offer with a cash back incentive for their members, encouraging new and refinanced auto loans. With the help of Synergent Marketing Services, the credit union implemented an email and postcard campaign, using the opportunity to also invite members to the credit union’s open house celebrating a new branch… Read more »