Bayer Heritage FCU Certificate

With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members. Bayer Heritage Federal Credit Union partnered with Synergent to launch an omnichannel campaign that reached members and the community through digital ads,… Read more »

Marketing Consulting

Marketing consulting helps credit unions strategically plan, execute, and analyze their marketing efforts. Consulting can range from focusing on a single initiative to creating a comprehensive multicampaign marketing plan. Complete strategic planning that aligns with your marketing budget Craft and execute proven, effective, and strategic marketing plans Discover and implement marketing solutions and automations Leverage… Read more »

Bayer Heritage FCU Reboarding Campaign

Award-winning campaign brings in over $3 million in new auto loans. Bayer Heritage FCU wanted to increase their auto lending portfolio and the number of checking accounts at their institution. They also wanted to remind their dedicated members about their auto loan and checking account offerings while providing incentives like cash back and low loan… Read more »

Enhanced Statements

Whether through email or U.S. Mail, your members already are receiving statements. Are you leveraging this opportunity to connect with your members? Each month is a chance to share services, promotions, and to inform members of the benefits available to them. Enhanced Statements are customized monthly member statements that can leverage multiple target groups for… Read more »

Casco FCU Fuel & Equipment Loan Campaign

Unique fuel and equipment loan campaign filled members’ needs for everything from tools to home heating. The credit union experienced a 52% increase in this type of loan year-over-year! Casco FCU knew there was a lending niche that needed to be filled. Serving a small New England community with hot summers and very cold winters,… Read more »

Award Winning Campaigns – 2023 Diamond Awards

If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »

Data Snapshot Analysis

The Data Snapshot Analysis, valued at $2,500, is a service to credit unions that shows the power their data holds. Synergent Marketing Services automates marketing solutions, allowing you to easily reach targeted members most likely to be interested in the promotion you are offering. From tactics to custom creative strategies, to analysis and reporting, driving… Read more »

Mississippi FCU Credit Card Case Study

Increasing product usage and meeting members’ needs are top priorities for a credit union. Mississippi FCU wanted to encourage select members to transfer an existing credit card balance to their credit union. With the help of Synergent Marketing Services, they dug into their data and discovered the most optimal members to entice with low rates,… Read more »

Marketer’s Toolkit – Symitar® Marketers

Your core is your credit union’s digital brain. All your critical information is housed on the core and impacts every task, process, employee, and member. We know firsthand how important your core processor is. Synergent partners directly with Jack Henry to provide Symitar® core processing, integrated products, and innovative services exclusively to credit unions. All… Read more »

2022 CUNA Diamond Award-Winning Marketing Campaigns

If you’re lucky enough to be part of the credit union industry, you’ve already won. You’re helping members access the tools and resources that empower them to live their best financial lives. You’re making a difference in your community. You embody the People Helping People philosophy that is the cornerstone of the credit union movement…. Read more »