Synergent Is Proud to Sponsor the 2023 CUNA Marketing & Business Development Conference

We hope to see you in Orlando, Florida, March 26-29, 2023, for the CUNA Marketing & Business Development Council Conference! Fred Barber, Account Executive, and Doug MacDonald, Vice President of Marketing Services, will be at our booth on the tradeshow floor. 

“This is the first time that we will be able to connect with credit unions at the CUNA Marketing & Business Development Council Conference since 2019,” said Fred Barber, Account Executive for Synergent. “To say we’re excited to see familiar faces is an understatement! We can’t wait to see our familiar credit union friends and to make new connections at this premier marketing conference.” 

Jack Henry™ Symitar® Marketing 

Synergent partners with credit unions across the country that use a variety of core platforms. However, Synergent has unique expertise in conducting data-driven campaigns for Symitar® core users, whether they access the hosted core through Synergent or through another source. An email API is in place that seamlessly integrates with the Symitar core for automation that dramatically increases efficiency. 

“The Symitar core is incredibly powerful, incredibly flexible, and our team knows how to leverage data from strategy through to driving results,” explained Doug MacDonald, Vice President of Synergent Marketing Services. “This ensures the right messages with relevant offers are received by, and resonate with, accurately targeted members. We become an extension of a credit union’s team from the first moments of partnership. From strategy forward, Synergent can help get a plan in motion, implement any needed tools, educate on ways to maximize ROI with existing tools, and can take on as much or as little of campaign content creation and design as a credit union needs.”   

Additionally, Synergent’s in-house data mining team works with Symitar data day in and day out to uncover trends and determine target audiences. Customized PowerOn plugins also are leveraged to access valuable marketing insights. 

“Our Marketing Services team provides full-service marketing to credit unions, and our organization can serve as one-stop for payments and technology solutions as well,” stated MacDonald. “There are many ways to partner with Synergent!” 

Marketer’s Toolkits 

Visitors to the Synergent booth can obtain the Marketer’s Toolkit series, which cover the following topics: 

“We are working on our latest volume in the Marketer’s Toolkit series ahead of the CUNA Marketing & Business Development Council Conference, “shared MacDonald. “It will dive into payments-centric marketing and be produced in an interactive digital publication format. Our team has helped credit unions promote payments products in areas such as lending, credit cards, digital banking, payment apps, checks, and rewards. Campaigns have focused on driving awareness, adoption, and increasing a credit union’s top-of-wallet/top-of-app likelihood, which in turn drives ROI. Stop by to check this resource out!” 

Suite of Services 

Synergent Marketing integrates automation directly with the core for fastest-to-market, turnkey credit union marketing solutions offered at competitive rates that exceed the results achieved by other solution providers. The Suite of Services is a unique subscription set that unlocks the power of your member data with automation to increase member engagement, product adoption, and utility. This perpetual, self-funding suite of services is designed to deliver results and ROI. 

“The Suite of Services covers what we call the “Big 3,” explained Barber. “Transactional Data Mining, Automated Email Marketing, and Onboarding all are part of this.” 


Synergent is proud to be a Silver Sponsor of this year’s CUNA Marketing & Business Development Council Conference. If you are attending, please be sure to stop by our booth to say hello!