Thriving Through Advancing Technology: Synergent @ GNECUS

Before a room filled with attendees, Synergent presented an educational session entitled Thriving Through Advancing Technology: Converting Data Into Profits at the Great New England Credit Union Show in Boxborough, MA on April 28. Nick Chasse, Synergent’s Vice President of Business Development, and Account Executive Fred Barber hosted the session, which included a panel of Synergent experts who have over 60 years of combined experience in the credit union industry. Each panelist provided brief remarks to the audience and discussed the latest in each of their respective areas of expertise: technology, direct marketing, and payment services. A lively Q&A session driven by audience members followed the panel presentation.

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Nick Chasse, Vice President of Business Development, hosts from the podium Synergent’s educational session, Thriving Through Technology: Converting Data Into Profits. Seated are expert panelists (l to r) Doug MacDonald – Vice President of Direct Marketing Services; Ben Jordan – Vice President of Technology Services; and Rebekah Higgins – Vice President of Payment Services. 

With 18 years of experience at Synergent, Vice President of Payment Services Rebekah Higgins presented her firsthand experience of the rapid evolution of the technology that drives card services, check processing, and shared branching functions. An expert in EMV, tokenization, interchange, and the management of payment services data, she spoke of the “The Pays,” Visa Checkout, and the impact of the Durbin Amendment on credit unions. Audience members asked her questions about fraud and security in the payments space and trends around ATMs, video ATMs, and mobile banking.

As an expert on the Episys Core Processing Platform and the third-party solutions that can be seamlessly integrated with it, Vice President of Technology Services Ben Jordan shared with attendees tips on selecting the proper hardware and telecom components, managing massive stores of data, and how to ensure the right fit and proper due diligence of vendor partners. Ben’s overarching presentation was clear: The people, partners, data, and software are the essential ingredients for the best member experience.

Ben Jordan - Podcast.jpgEveryone wants the Google effect,” shared Jordan. “Credit unions want to be top of mind and they want to keep it simple. But members don’t want 65 apps – they want one solution. Everything comes down to FinTech and credit unions have an opportunity to manage the entire suite of products and services to keep it simple for their members. They are thinking about the products they need to offer in ways that are efficient and powerful. Our presentation tackled all of the areas that credit unions are thinking about,”

Doug MacDonald, Vice President of Direct Marketing Services wrapped up the formal presentation with how to achieve incredible results through target marketing and successful data mining. He also spoke about enhanced email marketing, onboarding, and his top tips that credit unions can implement immediately to cultivate loyal, lifetime members:

  1. Create personalized marketing for members
  2. Leverage data-driven approach to target marketing
  3. Segment audiences and members
  4. Monitor response rates and track adoption for ROI

As part of Synergent’s greater presence at the Great New England Credit Union Show, over 500 attendees were welcomed by Synergent’s booth as they entered the tradeshow floor. Synergent looks forward to the 2017 Great New England Credit Union show and can be contacted at with any additional questions.