Credit unions are gearing up for EMV (Eurocard, Mastercard, Visa) with almost six months left before the so-called liability shift sets in. From this point forward, both merchants and issuers, including credit unions, alike will be liable for fraud incurred if they have not yet adopted EMV/chip card technology.
Providing members with a chip-enabled card is the first part, the second is letting them know the benefits of chip technology. As your credit union rolls out or issues new chip cards to members, keep them informed.
“Chip-enabled cards work differently than traditional magnetic stripe plastics. Member education will be a vital piece of the introduction of these plastics to the market place. Members must be prepared for this new transaction processing experience,” said Rebekah Higgins, Vice President of Synergent Payment Services.
For a new video, you can share with your credit union members, click here.
Kylie Keene, Director of Corporate Video and Digital Media at Synergent, shared that video along with a targeted collateral from Synergent Direct Marketing Services will keep members aware of your credit union’s goal to provide new technology to enhance shopping security.
“Video engages in educating consumers of the financial tools credit unions have for members. Using video with online graphics, customized e-marketing, statement inserts and newsletter articles support the brand of credit unions – helping members manage their finances.”
For more information about EMV and transformation of payments, register for Synergent’s webinar.