Synergent Named as one of the 2017 Best Places to Work in Maine

Synergent was recently named as one of the 2017 Best Places to Work in Maine. The awards program was created in 2006 and is a project of the Society for Human Resource Management – Maine State Council (MESHRM) and Best Companies Group. Partners endorsing the program include: Mainebiz, the Maine State Chamber of Commerce and… Read more »

Gearing up for Spending: Earning Top-of-Wallet Status

Looking ahead on the calendar, back-to-school shopping, end-of-summer travel, college visits, and even the holiday season are all on the horizon. This is the perfect time to ensure that your credit union members are making your card top-of-wallet now so you reap the interchange income rewards later. Being top-of-wallet no longer is limited to a… Read more »

Synergent & Partner CUs Receive Direct Marketing Awards

On July 19, five campaigns entered by Synergent’s Corporate Marketing and Direct Marketing Services divisions were recognized with Awards for Creative Excellence from the New England Direct Marketing Association (NEDMA) at their 35th Annual Awards Show and Dinner at Bentley University in Waltham, MA. The awards recognize and reflect the evolution and ingenuity of direct… Read more »

Increasing a Credit Card Portfolio through Targeted Marketing

While credit unions often focus on bringing in new members, it is equally important to communicate special offers to existing members to expand their usage of services available to them through their credit union. ACH data is a valuable source of information that credit unions can access to target their members at just the right… Read more »

Accolades Continue for Auto Lending Campaign

Once in a while, a very special marketing campaign comes along that far exceeds all expectations – and then continues on its trajectory of success. Back in January, we reported that in 2016, Northern CU in Watertown, NY, partnered with Synergent Direct Marketing Services to launch a cost effective ACH data mining campaign. Running three… Read more »

Helping Credit Unions Provide the Best Member Service

  Today’s communication tools allow for easy interaction, any time, any place, but personal interactions remain an integral part of our service standard. Whether between our company and partner credit unions, or with the third-party vendors we partner with and endorse, face-to-face interaction is irreplaceable. Ted Bilke, CEO of Symitar, recently spent time at Synergent’s… Read more »

Targeted Marketing Campaigns for Credit Unions: HELOCs

Credit unions have access to more data than ever before. Why not leverage your data to create targeted marketing campaigns that benefit your members – and your credit union? Whether using raw data extracts, core system data, or a combination of the two, campaigns can be tailored to narrow your communications to reach the right… Read more »

Core Integration & Innovation Through Partnership

When completing everyday tasks such as updating your schedule, checking your email, shopping, or conducting mobile banking, do you think about the technology that allows you to complete these tasks? Don’t feel guilty if the answer is “no.” We expect to be able to easily get done all of the things on our to-do lists,… Read more »

Synergent Campaigns Receive National Recognition with CUNA Diamond Awards

Five campaigns from credit unions that partner with Synergent Direct Marketing Services received prestigious Diamond Awards at the 24th Annual Credit Union National Association (CUNA) Marketing & Business Development Council Conference recognition dinner on March 31 in San Antonio, Texas. The Diamond Award recognizes outstanding marketing and business development achievements in the credit union industry…. Read more »