Company News

(WESTBROOK, ME) – Two of our partner credit unions, Katahdin Federal Credit Union and Alternatives Federal Credit Union, have received Marketing Association of Credit Unions (MAC) Awards for creative marketing pieces developed by Synergent®.

The MAC Awards honor excellence in credit union marketing, recognizing the exceptional creativity, strategy, and results achieved by credit unions, credit union associations/leagues, and CUSOs. Presented annually, the awards celebrate the People Helping People philosophy that drives innovation and success across credit union marketing. Entries are judged on the power of their objectives, how they connect with their target audience, the strength of their strategy, competitive edge, and impact of their efforts.

“Being able to work closely with credit union marketers is the true win,” said Melanie Moore, Vice President of Marketing Strategy and Solutions for Synergent. “These awards reflect the creativity and collaboration behind each project and the commitment of our credit union partners to developing work that meaningfully connects with their members.”

In the Targeted Marketing category, Katahdin FCU’s onboarding campaign received a Silver MAC Award. Alternatives FCU earned a Bronze MAC Award for its Annual Report.

“We are thrilled to share this recognition with our credit union partners and congratulate all of this year’s winners,” added Moore. “It is always rewarding to see the creativity and great work happening across the credit union movement recognized on a national stage.”

Since 2019, Synergent has received 57 nationally recognized awards across a variety of categories, including 37 MAC Awards.

About Synergent^®

Synergent^® is a credit union-owned managed services provider that has been supporting credit unions since 1971. As a trusted host of Jack Henry™ Symitar^® core processing, Synergent delivers fully integrated solutions across core, payments, technology, and marketing—streamlining operations and helping credit unions focus on serving their members. More than a provider, Synergent acts as a strategic partner, offering end-to-end support from solution selection and implementation to optimization and ongoing service. For more information, visit www.synergentcorp.com or call 800-341-0180.

About the Marketing Association of Credit Unions

The Marketing Association of Credit Unions (MAC) was created in 1986 by Marketers for Marketers and is dedicated to supporting and advancing the marketing and communications efforts of credit unions. Through educational programs, networking opportunities, and recognition of excellence, MAC strives to enhance the effectiveness of its members and promote the credit union difference. For more information about MAC and the annual awards, please visit Marketing Association of Credit Unions.