Excellence in Credit Union Marketing
You want to reach your members in a way that feels personal and helps them connect with your credit union. But, managing how your member data is used, along with graphic design, content creation, and marketing strategy can be a lot to juggle.
At Synergent, our Marketing Services team is here to become an extension of your team, collaborating to provide targeted, data-driven marketing solutions expertly designed for credit unions. Our team understands the unique challenges and opportunities within the financial services industry, and we’re dedicated to helping you succeed with our comprehensive range of credit union marketing services.
Tailored Marketing Solutions for Credit Unions
Explore the effectiveness of customized marketing solutions offered by Synergent. Our team of marketing professionals collaborates closely with credit unions to craft marketing strategies that perfectly align with your institution’s objectives. Our core philosophy revolves around prioritizing your members ensuring that your marketing initiatives connect and deeply resonate with your intended audience. Transactional data mining, omnichannel marketing campaigns, marketing automation integration with the Jack Henry™ Symitar® core, personalized cards, and credit union supplies are just a few of the solutions that we offer.
Award-Winning Marketing Campaigns
When you partner with Synergent, you’re tapping into a legacy of success. Our track record speaks for itself, with a collection of award-winning marketing campaigns that have significantly impacted the credit union industry. Join our growing list of satisfied credit unions who have achieved remarkable results with our services, which have included:
- Conversion and Migration Communications
- Onboarding and Reboarding
- Lending (Auto, Home, HELOC, Personal)
- Deposit Growth
- Member Education (Credit Card, Rewards, Digital Banking, Fraud Prevention)
Credit Union Digital Marketing Expertise
Our solutions encompass the latest tools to streamline your operations and maximize your reach, including marketing planning and calendaring, member email automation, enhanced email marketing, and interactive digital publications. In today’s landscape, digital marketing is essential for success. We’re well-versed in the digital realm, crafting credit union marketing campaigns that leverage the power of online channels to engage and retain your members effectively.
Partner with Synergent for excellence in credit union marketing strategy and execution.
Marketing works exclusively with credit unions and understands the message you seek to convey to your members. We offer traditional communications, as well as the latest digital channels. We can assist with brainstorming your ideas, copywriting, graphic design, custom photography and illustration.
Your brand goes beyond your credit union’s colors and logo. Marketing can help ensure brand consistency and a uniform, recognizable look across your communications.
Personalized, targeted print pieces can be sent in a variety of formats to your members.
Mobile responsive design is essential and all of Synergent’s custom graphic designs have a clean, modern appearance, whether the email is viewed on a traditional computer screen or on mobile devices. After an email campaign is sent to members, the benefits of Enhanced Email Marketing continue. With real-time reporting, integrated analytics, and calculation of return on investment, marketing campaign metrics can be easily accessed and reviewed.
No matter the project, any of our web-based platforms for design (promotions, landing pages, or emails), all designs are mobile responsive. We also can create a text-response campaign that allows for on-the-go engagement by your members.
Microsites differ from your primary website in that they highlight a product or offering in a highly engaged way with your members.
One of the biggest questions we hear: Are newsletters still relevant? The answer is yes! Our curated content helps readers quickly get caught up on the latest happenings at your credit union and on financial news that is timely. Newsletters must match the voice, look and feel of your brand – we are prepared to help you create a print or enewsletter that does just that.
Because we do it all under one roof, we are ready to prepare integrated campaigns that communicate with your members through mobile, print, email, and promotional items driving members to your branch and your website. Follow-up analytics exhibit the ROI achieved by campaigns, and we prepare in-depth reports to track your success!
Marketing can guide your team through social media strategy, create custom graphics highlighting your brand and your offerings, and can assist with curating up-to-date content.