Synergent Blog

Latest Articles

Managing Change with Purpose, Not Chaos

Managing Change with Purpose, Not Chaos

(As Seen on CUInsight) - Managing change effectively is critical for success in today’s evolving financial services environment. Credit unions have long been pillars of their communities—supporting members as they open their first youth share, establish a checking...

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Employee Spotlight: Leah Betters, Client Success Manager

Employee Spotlight: Leah Betters, Client Success Manager

Synergent’s mission is to “help credit unions succeed and improve the financial lives of their members.” In our monthly Employee Spotlight series, we feature one of our dedicated staff members to help you get to know the people who are working as an extension of your...

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Technology

Financial Crimes Defender

Fraud is not slowing down: It continues to evolve and accelerate. When it occurs, both members and credit unions pay the price. For every $1 of fraud, financial institutions lose $4.23*, and the Federal Trade Commission has reported nearly $8.8 billion lost to fraud....

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Effective Cybersecurity – The CUInsight Network Podcast

Steve Torino, Chief Information Security Officer at Synergent, was recently featured on The CUInsight Network Podcast.“Cybersecurity really is just another risk. I think where we complicate it sometimes is in the language we use to talk about it.” - Steve Torino(As...

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Payments

How Digital Issuance Helps Credit Unions Stay Competitive

Member expectations around payments continue to rise. Whether opening a new account, replacing a lost card, or needing immediate access to funds, today’s members expect speed, convenience, and control. For credit unions, digital issuance is a powerful way to deliver...

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Payments Training for Credit Unions

When credit unions choose Synergent as their partner, one of the many benefits they gain is access to numerous subject matter experts across all of our service areas: Payments, Marketing, and Technology. In response to growing demand, Synergent now offers Payments...

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Payrailz® Digital Payments Platform™

In a rapidly evolving digital landscape, credit unions must rise to meet growing member expectations alongside the competition from big tech and fintech challengers. With Payrailz, credit unions can deliver intelligent, seamless, real-time payments across a single...

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Marketing

Case Study: Central Maine FCU Rebrand

It’s inevitable: As time passes, markets evolve, member expectations change, and even the strongest credit union brand can become dated. Holding onto an outdated identity can quietly hold an organization back, especially when it no longer reflects who they are today,...

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Working With AI Intentionally as a Marketing Writer

For those outside our field, “marketing” sounds like one specialty area. But for those of us who are marketers, we understand that the term is shorthand for many areas of expertise. Writers, strategists, videographers, photographers, and graphic designers are among the many roles marketing encompasses…

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12 Days of Marketing

‘Tis the season for great marketing! The Synergent Marketing Solutions team knows the holiday season is also planning season for many credit unions. Whether you’re mapping out your marketing strategy, reviewing your budget, or refreshing your campaigns for the year...

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