E-Marketing: Effective, Easy, Engaging!
Email and e-newsletter marketing programs are a great way to communicate with members where they are: online, when they want, on their time!
With help from a turnkey e-marketing solution, such as the platform offered by Synergent Marketing, electronic marketing is accessible and affordable to credit unions of all sizes. This e-Marketing solution includes everything from list management, to building an online form or lobby campaign to gather opt-in emails, even uploading of email addresses is all handled for you. While most email solutions are self-serve and can take more time to manage, design and send, this turnkey approach saves credit unions dollars in the long-run.
E-Marketing & Direct Mail Marketing Accelerate Loan Growth
Maine State CU, located in Augusta, Maine, experienced lending growth and the results of direct marketing first hand through a personalized auto loan campaign. Through the use of member data, and using targeted marketing on the credit union’s home banking site, their auto loans experienced an increase of 188.6% compared to the same time period in the previous year, and in a single month, loans were 226.34% higher than the past year.