Marketing
Data Mining & Targeted Marketing
Credit unions now possess unprecedented data-driven targeting capabilities. Use your member data to enhance member satisfaction and drive profits through targeted marketing.
Expert Data Analysis for Credit Union Growth
Do you want to increase and quantify your credit union’s return on marketing investments?
The benefits of leveraging transactional data to better serve members are clear—the power of data to place the right message, to the right member, at the right time has never been more powerful for response rates, results, and ultimately ROI.
Synergent leads the way with innovative data mining technology seamlessly integrated into the core. Our experts extract valuable insights from ACH and other member data to help define your audience and make your next marketing campaign a success.
Data-Driven Marketing Strategies for Credit Unions
Utilize member data to automate personalized birthday or anniversary letters for each member. Launch omnichannel lending or certificate campaigns. Our team will track and analyze results seamlessly within each campaign, empowering you to measure and share outcomes effortlessly.
To learn more about our Data Mining and Targeted Marketing services, give us a call at 800.341.0180 or contact us using the form below.
Marketing Suite of Services Unlocks Power of Member Data
This unique subscription set blends Transactional Data Mining, Member Email Automation, and New Member Onboarding to increase member engagement, product adoption, and ROI.
We’d love to speak with you.
Let's connect for a free consultation or simply to discuss any questions you may have. Give us a call at 800.341.0180, or complete and submit the form. We look forward to speaking with you!
Seamlessly Connect Member Data to Email Marketing
You want to reach the right members, with the right offer, at the right time. But are you spending too much time accessing your data for use in your marketing efforts? Our tools for email automation are designed to make the best use of the data you possess to precisely target members and increase your marketing return on investment.
Additional Services You Might Be Interested In
Leveraging Core Data to Recapture Lending Growth
The use of data to deliver the right message, to the right member, at the right time has never been more powerful. Personalized, targeted marketing allows your credit union to better understand, serve, and communicate to your members.
Data Snapshot Analysis Reveals the Power Your Data Holds
This report uses your member data to reveal opportunities for targeted marketing campaigns. While many areas can be focused on, common examples include lending recapture, member insights, new member onboarding, and reboarding/cross-sell.
Synergent’s Award-Winning Marketing Team Gets Results
Successful campaigns leverage data to target the audience most likely to be interested in relevant credit union promotions. They also include innovative, eye-catching creative. Take a peek at our portfolio to see some examples of our award-winning work.
What Our Partners Are Saying
“Our annual two-month credit card campaign reached new heights this year. Through the application of data and analytics, we were able to strategically reach the designated members, with the best messaging, in the most cost-effective manner. New science is increasing member share with a savings. This all adds up to more value for our members. By using this technology, we obtained a 90% increase in new credit lines versus the previous year. We could not be happier with the service and support we received.”
Justin Harmon, Chief Public Relations Officer
Mississippi FCU
Justin Harmon, Chief Public Relations Officer
Mississippi FCU