Marketing

Data Mining & Targeted Marketing

Credit unions now possess unprecedented data-driven targeting capabilities. Use your member data to enhance member satisfaction and drive profits through targeted marketing.

Data Mining & Targeted Marketing

Synergent leads the way with innovative technology seamlessly integrated into the core. Our experts extract valuable insights from ACH and other member data.

Data Mining & Automated Retention Programs

Utilize member data to automate personalized birthday or anniversary letters for each member. Track and analyze results seamlessly within the program, empowering you to measure and share outcomes effortlessly.

To learn more about our Data Mining and Targeted Marketing services, give us a call at 800.341.0180 or contact us using the form below.

Marketing Suite of Services Unlocks Power of Member Data

This unique subscription set blends Transactional Data Mining, Member Email Automation, and New Member Onboarding to increase member engagement, product adoption, and ROI.

We’d love to speak with you about your technology needs.

Give us a call at 800.341.0180. Or complete and submit the form below. We look forward to speaking with you!

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Seamlessly Connect Member Data to Email Marketing

You want to reach the right members, with the right offer, at the right time. But are you spending too much time accessing your data for use in your marketing efforts? Our tools for email automation are designed to make the best use of the data you possess to precisely target members and increase your marketing return on investment.

What Our Partners Are Saying

“Our annual two-month credit card campaign reached new heights this year. Through the application of data and analytics, we were able to strategically reach the designated members, with the best messaging, in the most cost-effective manner. New science is increasing member share with a savings. This all adds up to more value for our members. By using this technology, we obtained a 90% increase in new credit lines versus the previous year. We could not be happier with the service and support we received.”

Justin Harmon, Chief Public Relations Officer
Mississippi FCU

“Our annual two-month credit card campaign reached new heights this year. Through the application of data and analytics, we were able to strategically reach the designated members, with the best messaging, in the most cost-effective manner. New science is increasing member share with a savings. This all adds up to more value for our members. By using this technology, we obtained a 90% increase in new credit lines versus the previous year. We could not be happier with the service and support we received.”

Justin Harmon, Chief Public Relations Officer
Mississippi FCU

Additional Services You Might Be Interested In

Leveraging Core Data to Recapture Lending Growth

The use of data to deliver the right message, to the right member, at the right time has never been more powerful. Personalized, targeted marketing allows your credit union to better understand, serve, and communicate to your members.

Data Snapshot Analysis Reveals the Power Your Data Holds

This report uses your member data to reveal opportunities for targeted marketing campaigns. While many areas can be focused on, common examples include lending recapture, member insights, new member onboarding, and reboarding/cross-sell.

 

 

Synergent’s Award-Winning Marketing Team Gets Results

Successful campaigns leverage data to target the audience most likely to be interested in relevant credit union promotions. They also include innovative, eye-catching creative. Take a peek at our portfolio to see some examples of our award-winning work.

Related Articles

The Power of Member Profiling: Transforming Credit Union Marketing

In a new era of data-driven decision-making, credit unions are increasingly able to harness the power of targeted data to enhance their marketing strategies, strengthen member relationships, and drive sustainable growth.

 

Data-Driven Loan Refi Campaign Increases Lending 37% Year-Over-Year

Synergent’s award-winning Marketing team helped one of our partner credit union’s launch a 1 2-week omnichannel campaign that dug into their data. They created a fun, summer-themed campaign that promoted ways to lower their auto and recreational vehicle loan rates.