Strategic Marketing Support

We all want to reach out to the right members with the right message—but finding the time to learn the system and confidently pull those lists when you need them is no small feat.

Synergent leads the way with innovative data mining technology seamlessly integrated into the Jack Henry™ Symitar® core. Our in-house data experts extract valuable insights from ACH, core, and other member data to help define your audience and make your next marketing campaign a success.

Use member data to automate personalized birthday or anniversary letters. Launch omnichannel lending or certificate campaigns. Our team will track and analyze results within each campaign, empowering you to measure and share outcomes effortlessly.

There is more data at your fingertips than ever before. Let’s harness it together. Using core data, website analytics, market trends, and industry research, we’ll work with you to define the right tactics to move your credit union forward. 

Knowing when and how to use the latest and greatest digital advertising platforms is what we do. We take a holistic look at where your potential members are consuming media and how you can reach them. From always-on search campaigns to deciding when to use YouTube over CTV, how to get on podcasts, and more, we’ve got you covered. Looking for someone to manage your traditional media buys? We do that, too! 

Our Data Mining Specialists are experts at diving into your Symitar core and finding the members who are the best fit for your latest offer. Whether you use these lists for mail, email, digital banking, or in the greater digital marketing ecosystem, we can define that list and help you wield it. 

One of the benefits of working with a CUSO like Synergent? We have decades of experience with strategic marketing planning. We’ve seen it all and know what tactics are worth the effort, and how to stretch those marketing dollars further. If you need a sounding board, a second set of eyes, or someone to lead the conversation, we’re here to help.