Bayer Heritage FCU Certificate Case Study

With the holiday season approaching, Bayer Heritage Federal Credit Union wanted to offer a high-yield certificate special to promote goodwill in the community, increase member satisfaction, and advertise broadly to gain additional members.

Bayer Heritage Federal Credit Union partnered with Synergent to launch an omnichannel campaign that reached members and the community through digital ads, social media, billboards, and posters. The strategic focus was to drive interest in share certificates and to establish a distinctive brand presence, all while tying in some playful holiday elements.

Download the case study to learn how the credit union gained a 557% overall increase in certificate deposits and a 1,396% increase in 12-month certificates opened over the same period in the prior year!

Category: Case Study
Services: Marketing

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