Bayer Heritage FCU Holiday Campaign Case Study
Hundreds of Santa Helper Loans Opened Totaling $856,000!
Do You Hear What I Hear? Bayer Heritage FCU members look forward to the popular annual Santa Helper holiday loan campaign. This year, their creative strategy incorporated the classic holiday song alongside a holiday dachshund in a Santa hat on the postcard and other components of the campaign. On the back of the personalized postcard, the song continued with, “Do you see what I see? A loan, a loan, a Santa Helper Loan.” For years, they have partnered with Synergent Marketing Services to share this great offer to their membership. This campaign was a great success and received a Bronze MAC Award for its clever, humorous design.
Category: Case Study